Content marketing
MarTech is your source for content marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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How to measure content marketing ROI and ROE
Why Return on Effort is an essential metric for content marketers.
Content management systems (CMS)
What are headless or hybrid content management systems?
The adoption of traditional and headless content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
The greatest hidden cost to marketing success: Ineffective communication
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond
Talkwalker acquires Reviewbox as UGC importance grows
The deal combines two key areas for customer insights: social media and reviews.
Supply chain woes for the holiday season?: Tuesday’s Daily Brief
Delivering products in a timely fashion, or failing to, is an important part of customer experience.
Neuroscience: Video makes people happier than text
Study finds video messages can help break the overall negative mood of business inboxes.
Demandbase jumps out ahead in B2B streaming race
Salesforce and Terminus announce new video offerings for the fall.
Is FLoC switching from cohorts to topics?: Friday’s daily brief
A senior Google engineer talks about the advantages of a topic taxonomy over thousands of user cohorts.
Real Story on MarTech: Consider supply and demand chains for your marketing content
Conceptualizing a supply and demand chain for content makes it clear that a network of stakeholders is involved.
How legal tech unicorn Clio leveraged DAM to fuel rapid growth
Cloud-based legal tech platform Clio's content marketing strategy using DAM technology as the foundation for rapid growth.
The Tao of UGC: Doing something by doing nothing
The path to wisdom dictates a light curatorial touch when dealing with UGC.
Brands today are thinking like seasoned news publishers. Here’s why.
To break through in an overcrowded digital space, brands are taking a page out of the news publisher playbook.
Is there room for any more content? Tuesday’s daily brief
Plus Pinterest bands all weight loss ads.
Independent CDPs and what travel brands need to do: Tuesday’s daily brief
Plus automating the debt collection CX.
Improve your content’s longevity and ROI with a predictable framework
Apply a strategy to each stage of the content lifecycle to see traffic come in long after you hit publish.
Ops, chemistry and creative: Friday’s daily brief
Creative automation vendor Celtra partners with Pinterest.
Looking to leave WordPress behind? You’re not alone
Rising priorities like site speed and multi-platform distribution are driving enterprises to explore headless and hybrid content management systems, according to our new MarTech Intelligence Report.
AGI’s year of digital transformation
How the global food infrastructure giant reinvented itself as a content powerhouse.
5 ways videos can help businesses generate more revenue
Grab your audience’s attention and keep them engaged with your brand.
The NFT bandwagon: Marketoon of the Week
Just because you can sell something, does that mean you should?