Content marketing
MarTech is your source for content marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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B2B content marketing: Driving success through strategic content creation
B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience.
3 ways to engage B2B buyers pre-deal
Get on B2B buyers' radars earlier through relevant content experiences, customer stories and strategic event participation.
Marketing artificial intelligence (AI)
How to do an AI implementation for your marketing team
The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy.
How TD Bank connects customer experience with sound
TD Bank rolls out a new sonic identity aiming to communicate consistent brand values and messages at every touchpoint.
Why bottom-of-the-funnel SEO is the game-changer your B2B needs
BOFU SEO focuses on high-intent keywords to attract prospects ready to convert. Learn how to create content for ready-to-buy prospects.
Owned asset optimization: The key to connecting with financial consumers
Here's how financial brands can use reception marketing to build trust and equity by meeting consumers' needs with helpful, relevant content.
How one tech company is doing marketing without cookies
Sentry.io shares its story of what went right and wrong getting rid of cookies and how they're now doing marketing.
How in-store technology will bolster retail media networks
A new IAB report outlines opportunities that add to the in-store shopping experience and augment omnichannel RMN campaigns.
How to harness storytelling’s impact in B2B marketing
Learn how to craft narratives that engage, resonate and drive action, turning complex B2B concepts into relatable stories.
Milton Hwang: Spotlight on the expert
Milton Hwang discusses going from engineering to marketing, breaking ground with ecommerce at GE and his experience writing for MarTech.
Integrate launches new media solution
Pipeline360 will offer content syndication and digital advertising capabilities for B2B marketers.
How AI-powered features are revolutionizing marketing automation platforms
New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.
Navigating the creator economy: Strategies for brands and marketing teams
Tap into the $100 billion creator economy through strategic influencer partnerships.
The 4 steps you must take before launching your product
By the time you mention your product to a prospect, you must prove you understand them and can help. Here's how to do that.
10 top marketing podcasts for 2024
Here are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content and beyond.
How to create case studies that sway B2B decision-makers
Here's how to craft compelling B2B case studies that resonate with decision-makers, blending narrative and data for maximum impact.
Adobe and Figma abandon acquisition plan
Breaking news: the $20 billion acquisition is terminated because of regulatory roadblocks.
Digital asset management (DAM)
How to structure digital asset management governance
A look at best practices for DAM governance, which call for three main tiers of stakeholders to manage and mitigate risk during implementation.
Your guide to successful content creator partnerships
When outsourcing content creation, success depends on the strength of your partnerships. Here's how to make them work.
Digital asset management (DAM)
3 questions to ask about digital asset management processes
After asking these questions, communicate the new process to your team using process workshops and visualizations.
How to turn your brand into a performance publisher
Learn how a strategic blend of consumer data and content marketing can boost brand visibility and build authentic audience connections.
AR-powered gift cards for the holidays and beyond
Cardii is a start-up using AR and AI to reimagine gift cards for B2B and inhouse engagement.
The 2023 Content Marketing Report: See how AI is transforming the game
Get insights into AI, martech, and data-driven content marketing.
Marketing artificial intelligence (AI)
6 ways to use generative AI for your marketing
Learn capabilities, use cases and ethical considerations as you integrate generative AI into your marketing strategy.
Marketing artificial intelligence (AI)
Decode the future of AI and privacy with metadata mastery
In this webinar, learn the strategies for a privacy-centric future.
Digital asset management (DAM)
Rachel Edwards: Spotlight on the expert
Rachel Edwards on her journey in digital asset management and helping marketers find what they need with the perfect balance of metadata.
Digital asset management (DAM)
Getting your digital asset management system to work with other tools
Establish a scope for your DAM to ensure that team members across departments will be using it for years to come.
Digital asset management (DAM)
Making data the foundation of your digital asset management system
A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack.
The power of curated content in B2B marketing
Curating content for B2B marketing helps you reclaim your time, generate more leads and increase your credibility. Learn how to do it right.
Thought leadership: The human element your marketing needs
AI may reduce the effort required to create marketing assets, but outsourcing expert perspective is a big mistake.
Marketing artificial intelligence (AI)
What marketers really want to know about GenAI
In this webinar, get the answers to questions marketers are eager to ask.
User-generated content from Catch+Release fuels success for cybersecurity firm F5
App and API security vendor F5 finds success incorporating UGC sourced from a new kind of image and video library, Catch+Release.
Marketing artificial intelligence (AI)
How marketers are adopting AI in their work
Chatbots, ad targeting, content marketing and generative AI lead AI use cases for overwhelming majority of marketers.
Breaking through the noise: How brands can connect with today’s consumers
Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs.
Navigating shifting markets: New products and messaging and the power of storytelling
The importance of staying reponsive to the ever-changing market in your messaging and the stories you tell.
Marketing artificial intelligence (AI)
Executing a TikTok campaign: Best of the Bot
See how MarTechBot responds to a prompt; and how the prompt could be improved.
Lisa Peyton: Spotlight on the expert
Lisa Peyton discusses the early days of immersive spaces like Second Life and how AI will democratize 3D worlds in the future.
Marketing artificial intelligence (AI)
The new frontier of visual content: A marketer’s guide to AI
Here's what you need to know about AI's role in visual content creation and the two types of genAI tools for your creative needs.
Use this tactic to drive revenue on your SEO campaigns
Attend this webinar to propel your entire digital presence into a revenue-generating powerhouse.
Marketing artificial intelligence (AI)
The reality behind content marketing and AI
In this webinar, discover the use cases and concerns for GenAI in content production.