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The adoption of traditional and headless content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond
Conceptualizing a supply and demand chain for content makes it clear that a network of stakeholders is involved.
Cloud-based legal tech platform Clio's content marketing strategy using DAM technology as the foundation for rapid growth.
Apply a strategy to each stage of the content lifecycle to see traffic come in long after you hit publish.
Rising priorities like site speed and multi-platform distribution are driving enterprises to explore headless and hybrid content management systems, according to our new MarTech Intelligence Report.