Launches new marketing management solution.
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A conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions.
Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating.
The Martech Minute: Sitecore’s new content marketing solution, Salesforce expands footprint into China
The martech week in review: News and announcements in marketing technology this week that you might have missed.
CabinetM reports content marketing technology is the sixth most popular layer within client martech stacks.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Now, the companies say, marketers can understand the competitive positioning of the content they’re issuing.
You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here's a look at how to hire good copywriters to help drive traffic and sales to your site.
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about low-quality content spiked with keywords to please search engine crawlers. In reality, the smartest approach […]
Many people may think social media beats email in terms of ROI, but contributor Len Shneyder disabuses us of that notion, explaining how this workhorse medium can also bolster your other efforts.
The category’s vendors report brisk growth rates, but the research firm warns that the category term is destined for oblivion.
What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own.