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MarTech » Content Marketing » Page 4

Content Marketing

MarTech is your source for content marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper:

  • How to make old content marketing new again
  • Knowledge management for content marketers: My tech stack
  • How estimated reading times increase content engagement
  • Open the gate and let your content roam free

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Content Marketing

Content marketing platform NewsCred rebrands as Welcome

Launches new marketing management solution.

Kim Davis | Oct 14, 2020 at 11:01 am ET

Customer & Digital Experience

Content marketing in times of disruption

What brands need to consider to produce timely content and stay relevant during market upheavals.

George Nguyen | Jul 14, 2020 at 10:42 am ET

Customer & Digital Experience

It’s time to change your content marketing workflow

Enroll in the recently launched free academy.

Marketing Technology | Nov 6, 2019 at 7:30 am ET

Customer & Digital Experience

Parse.ly looks to solve content marketing attribution challenges

A conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions.

Jennifer Cannon | Oct 28, 2019 at 4:20 pm ET

Customer & Digital Experience

How dopamine fuels the golden rule of content marketing

We can leverage the brain's reward system to engage consumers with value-based content.

Jade Bunke | Oct 25, 2019 at 1:46 pm ET

Content Marketing

Email-driven content marketing for SMBs

Learn which digital content types are most effective.

Digital Marketing Depot | Oct 14, 2019 at 1:17 pm ET

Customer & Digital Experience

Are these 5 content marketing myths holding you back?

Although there may include a grain of truth, these myths ultimately stand in the way of content marketing success.

John Marcinuk | Oct 3, 2019 at 1:32 pm ET

Content Marketing

Finding content marketing opportunities that influence search performance

Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating.

Andrew Dennis | Aug 1, 2019 at 3:03 pm ET

Content Marketing

The Martech Minute: Sitecore’s new content marketing solution, Salesforce expands footprint into China

The martech week in review: News and announcements in marketing technology this week that you might have missed.

Jennifer Cannon | Jul 26, 2019 at 8:00 am ET

Performance Marketing

How to make old content marketing new again

Your archives just might be a traffic gold mine if you take the right steps to refresh and resurface those pieces, marketers say.

Amy Gesenhues | Mar 20, 2019 at 9:06 am ET

Customer & Digital Experience

Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools

CabinetM reports content marketing technology is the sixth most popular layer within client martech stacks.

Amy Gesenhues | Mar 18, 2019 at 11:37 am ET

Customer & Digital Experience

Developers love Agile, but is it right for content marketing?

Some swear by the highly iterative process for creating marketing content. Others say it's not a fit.

Barry Levine | Mar 13, 2019 at 8:30 am ET

Marketing Management

Marketing Day: Content marketing, holiday spending, CDPs as integrated data platforms

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues | Nov 7, 2018 at 4:30 pm ET

Content Marketing

Breaking through with meaningful content marketing in the age of storytelling

A conversation on the state of story-driven content with analyst and author Brian Solis.

Keith Richey | Nov 7, 2018 at 2:44 pm ET

Customer & Digital Experience

Skyword merges with TrackMaven to create a content marketing platform with more insights

Now, the companies say, marketers can understand the competitive positioning of the content they’re issuing.

Barry Levine | Oct 23, 2018 at 3:59 pm ET

Content Marketing

How to find good writers and other content marketing struggles

You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here's a look at how to hire good copywriters to help drive traffic and sales to your site.

Jessica Foster | Aug 28, 2018 at 2:50 pm ET

Performance Marketing

Here’s why you should start thinking of content marketing as an SEO strategy

SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about low-quality content spiked with keywords to please search engine crawlers. In reality, the smartest approach […]

Sponsored Content: Marketin9 | Jul 24, 2018 at 7:30 am ET

Content Marketing

Email: The oft-overlooked backbone of successful content marketing & SEO

Many people may think social media beats email in terms of ROI, but contributor Len Shneyder disabuses us of that notion, explaining how this workhorse medium can also bolster your other efforts.

Len Shneyder | May 24, 2018 at 1:14 pm ET

Content Marketing

Gartner offers first Magic Quadrant for Content Marketing tools

The category’s vendors report brisk growth rates, but the research firm warns that the category term is destined for oblivion.

Barry Levine | Apr 5, 2018 at 1:56 pm ET

Performance Marketing

Content Marketing Done Right: 8 Examples You Can Learn From

What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own.

Pratik Dholakiya | Nov 5, 2015 at 11:20 am ET
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