Content marketing
MarTech is your source for content marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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B2B marketers say improving data quality is top priority
Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year.
Google: Audience focus, content quality are still the keys to SEO
Tips about SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.
LinkedIn expands video ads, AI tools for B2B marketers
Company says it's a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
Canva introduces Canva Enterprise, Work Kits and adtech apps
New offerings from the visual creative technology company aim to bring efficiency and brand controls to teams across large organizations.
HubSpot’s Content Hub: How does it impact marketing’s future?
Discover why HubSpot’s Content Hub points to tech stack consolidation, and how this AI-led feature actually underlines the need for human expertise.
From creative briefs to conversations: The key to better marketing alignment
Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working?
Why startups need more than just press releases
Understand the roles of earned media and crisis communications under the PR umbrella and why startups need all three for success.
Marketing artificial intelligence (AI)
4 AI tools to supercharge visual content creation
Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster.
Constant Contact launches automated tools for brand consistency and campaign creation
New tools for automated branding and campaign building aimed mainly at SMBs and non-profits.
Content management systems (CMS)
What is a headless content management system?
The adoption of traditional and headless content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
Marketing artificial intelligence (AI)
AI content creation: Ushering in the unimaginable
Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficiency.
What can a potential U.S. TikTok ban teach marketers?
Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections.
HubSpot launches new genAI-powered Content Hub
HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates.
Marketing artificial intelligence (AI)
Adobe adds AI tools to Photoshop powered by updated Firefly Image 3
New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes.
How to optimize your content strategy across the customer journey
Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers.
The content supply chain is ‘a mess’: Can Adobe help fix it?
We talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation.
Why influencer marketing is critical in B2B
Get actionable tips for finding industry experts, ensuring value alignment and amplifying influencer content across channels.
Data-driven content: The key to connecting with healthcare consumers
This approach puts the healthcare consumer first, building loyalty through transparent, educational content that simplifies complex topics.
Transforming content marketing lifecycles with AI
Here’s how AI impacts content marketing by enhancing every stage of the lifecycle, from research and idea generation to creation, distribution and analysis.
How to create content for every stage of the customer journey
Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion.
How to find and nurture top-notch B2B writers for high-converting content
A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience.
Marketing artificial intelligence (AI)
3 proven ways to use ChatGPT to beef up your content strategy
Scale content creation, outmaneuver competitors and intuitively map reader journeys using ChatGPT.
How Canva is approaching B2B customers with AI-powered tools
Canva rallies customers with a B2B push to get the word out about its Magic Studio suite of AI products.
Marketing artificial intelligence (AI)
Microsoft rolls out Copilot AI to more advertisers
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.
The zero-sum game of social media: When going viral spells disaster
What used to be a promising domain for growth and creativity has degraded beyond repair.
How to build trust and loyalty in retail with reception marketing
Here's how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it.
How influencers and content creators are reshaping brand strategies
Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience.
How social listening can be a B2B content marketing goldmine
Tap into social conversations to make your B2B content strategy less risky and more relevant. Let your audience's own words guide your content creation.
Marketing artificial intelligence (AI)
How AI enhances multimedia content creation
From automated video editing to writing assistants, explore how AI is transforming multimedia content creation.
B2B content marketing: Driving success through strategic content creation
B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience.
3 ways to engage B2B buyers pre-deal
Get on B2B buyers' radars earlier through relevant content experiences, customer stories and strategic event participation.
Marketing artificial intelligence (AI)
How to do an AI implementation for your marketing team
The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy.
How TD Bank connects customer experience with sound
TD Bank rolls out a new sonic identity aiming to communicate consistent brand values and messages at every touchpoint.
Why bottom-of-the-funnel SEO is the game-changer your B2B needs
BOFU SEO focuses on high-intent keywords to attract prospects ready to convert. Learn how to create content for ready-to-buy prospects.
Owned asset optimization: The key to connecting with financial consumers
Here's how financial brands can use reception marketing to build trust and equity by meeting consumers' needs with helpful, relevant content.
How one tech company is doing marketing without cookies
Sentry.io shares its story of what went right and wrong getting rid of cookies and how they're now doing marketing.
How in-store technology will bolster retail media networks
A new IAB report outlines opportunities that add to the in-store shopping experience and augment omnichannel RMN campaigns.
How to harness storytelling’s impact in B2B marketing
Learn how to craft narratives that engage, resonate and drive action, turning complex B2B concepts into relatable stories.
Milton Hwang: Spotlight on the expert
Milton Hwang discusses going from engineering to marketing, breaking ground with ecommerce at GE and his experience writing for MarTech.
Integrate launches new media solution
Pipeline360 will offer content syndication and digital advertising capabilities for B2B marketers.