Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Now, the companies say, marketers can understand the competitive positioning of the content they’re issuing.
You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here's a look at how to hire good copywriters to help drive traffic and sales to your site.
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about low-quality content spiked with keywords to please search engine crawlers. In reality, the smartest approach […]
Many people may think social media beats email in terms of ROI, but contributor Len Shneyder disabuses us of that notion, explaining how this workhorse medium can also bolster your other efforts.
The category’s vendors report brisk growth rates, but the research firm warns that the category term is destined for oblivion.
What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own.