Customer & Digital Experience
The AI content creation space is growing
Brands should start looking at the use of AI for copywriting a new report says.
Content Marketing
Content Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful content strategies.
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Performance Marketing
How to build a long-term, search-first marketing strategy
A transformed digital landscape means marketers must think search-first.
Data
The ultimate social media guide to building your brand in 2022
In this webinar, find out how you can connect meaningfully with your target audience.
Data
Avoid an identity crisis by getting to know your customers
In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers' identities.
Marketing Operations
Does your organization need a headless or hybrid content management system (CMS)?
Use the following questions to gauge your organization’s business needs, staff capabilities, management support and financial resources for a Headless or Hybrid CMS:
Marketing Management
Align your go-to-market teams’ goals to increase revenue
In this webinar, learn how the digital transformation has changed the way marketing and sales work together.
Marketing Management
Sales and marketing misalignment is a trillion-dollar problem. Here are 5 ways to fix it.
In this webinar, discover best practices to create harmony between teams.
Marketing Management
6 steps to help you prioritize tasks when everything is a priority
Become a marketing rockstar and drive value for your team by mastering the art of saying 'no.'
Customer & Digital Experience
Deloitte acquires content agency Madras Global
The acquisition is expected to enable Deloitte Digital to offer customers support in content production for campaigns, websites, mobile apps, social and other digital channels.
Marketing Management
Your new year marketing resolution: Master the art of saying no with these 6 steps
In this live webinar, learn how to prioritize your most important work like the marketing rockstar you are.
Marketing Management
Be more confident in your content strategy with these 4 tips
In this live webinar, learn how to get your content strategy to work, with a clear and repeatable way to measure, manage, and optimize.
Performance Marketing
Free event: Create a winning cross-channel video strategy in 2022
Learn the perfect formula to boost your video marketing strategy and catapult your brand reach in this free event.
Data
How to measure content marketing ROI and ROE
Why Return on Effort is an essential metric for content marketers.
Customer & Digital Experience
What are headless or hybrid content management systems?
The adoption of these platforms are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
Marketing Operations
The greatest hidden cost to marketing success: Ineffective communication
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond
Customer & Digital Experience
Talkwalker acquires Reviewbox as UGC importance grows
The deal combines two key areas for customer insights: social media and reviews.
Customer & Digital Experience
Supply chain woes for the holiday season?: Tuesday’s Daily Brief
Delivering products in a timely fashion, or failing to, is an important part of customer experience.
Performance Marketing
Neuroscience: Video makes people happier than text
Study finds video messages can help break the overall negative mood of business inboxes.
Customer & Digital Experience
Demandbase jumps out ahead in B2B streaming race
Salesforce and Terminus announce new video offerings for the fall.
Customer & Digital Experience
Is FLoC switching from cohorts to topics?: Friday’s daily brief
A senior Google engineer talks about the advantages of a topic taxonomy over thousands of user cohorts.