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Content Marketing

Content Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful content strategies.

Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!

Customer & Digital Experience

The AI content creation space is growing

Brands should start looking at the use of AI for copywriting a new report says.

Kim Davis | Jan 20, 2022 at 1:31 pm ET

Performance Marketing

How to build a long-term, search-first marketing strategy

A transformed digital landscape means marketers must think search-first.

Corey Patterson | Jan 13, 2022 at 1:48 pm ET

Data

The ultimate social media guide to building your brand in 2022

In this webinar, find out how you can connect meaningfully with your target audience.

Cynthia Ramsaran | Jan 5, 2022 at 3:30 pm ET

Data

Avoid an identity crisis by getting to know your customers

In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers' identities.

Cynthia Ramsaran | Dec 17, 2021 at 3:35 pm ET

Marketing Operations

Does your organization need a headless or hybrid content management system (CMS)?

Use the following questions to gauge your organization’s business needs, staff capabilities, management support and financial resources for a Headless or Hybrid CMS:

Pamela Parker | Dec 14, 2021 at 10:12 am ET

Marketing Management

Align your go-to-market teams’ goals to increase revenue

In this webinar, learn how the digital transformation has changed the way marketing and sales work together.

Cynthia Ramsaran | Dec 13, 2021 at 4:46 pm ET

Marketing Management

Sales and marketing misalignment is a trillion-dollar problem. Here are 5 ways to fix it.

In this webinar, discover best practices to create harmony between teams.

Cynthia Ramsaran | Dec 6, 2021 at 4:16 pm ET

Marketing Management

6 steps to help you prioritize tasks when everything is a priority

Become a marketing rockstar and drive value for your team by mastering the art of saying 'no.'

Cynthia Ramsaran | Dec 1, 2021 at 3:34 pm ET

Customer & Digital Experience

Deloitte acquires content agency Madras Global

The acquisition is expected to enable Deloitte Digital to offer customers support in content production for campaigns, websites, mobile apps, social and other digital channels.

Chris Wood | Nov 29, 2021 at 2:25 pm ET

Marketing Management

Your new year marketing resolution: Master the art of saying no with these 6 steps

In this live webinar, learn how to prioritize your most important work like the marketing rockstar you are.

Cynthia Ramsaran | Nov 16, 2021 at 3:04 pm ET

Marketing Management

Be more confident in your content strategy with these 4 tips

In this live webinar, learn how to get your content strategy to work, with a clear and repeatable way to measure, manage, and optimize.

Cynthia Ramsaran | Nov 10, 2021 at 3:34 pm ET

Performance Marketing

Free event: Create a winning cross-channel video strategy in 2022

Learn the perfect formula to boost your video marketing strategy and catapult your brand reach in this free event.

Ignite Visibility | Nov 5, 2021 at 7:00 am ET

Data

How to measure content marketing ROI and ROE

Why Return on Effort is an essential metric for content marketers.

Corey Patterson | Nov 4, 2021 at 12:55 pm ET

Customer & Digital Experience

What are headless or hybrid content management systems?

The adoption of these platforms are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.

Pamela Parker | Oct 4, 2021 at 3:21 pm ET

Marketing Operations

The greatest hidden cost to marketing success: Ineffective communication

Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond

Grammarly | Sep 23, 2021 at 7:00 am ET

Customer & Digital Experience

Talkwalker acquires Reviewbox as UGC importance grows

The deal combines two key areas for customer insights: social media and reviews.

Chris Wood | Aug 26, 2021 at 2:34 pm ET

Customer & Digital Experience

Supply chain woes for the holiday season?: Tuesday’s Daily Brief

Delivering products in a timely fashion, or failing to, is an important part of customer experience.

Kim Davis | Aug 24, 2021 at 10:06 am ET

Performance Marketing

Neuroscience: Video makes people happier than text

Study finds video messages can help break the overall negative mood of business inboxes.

Jacqueline Dooley | Aug 23, 2021 at 9:50 am ET

Customer & Digital Experience

Demandbase jumps out ahead in B2B streaming race

Salesforce and Terminus announce new video offerings for the fall.

Chris Wood | Aug 18, 2021 at 12:52 pm ET

Customer & Digital Experience

Is FLoC switching from cohorts to topics?: Friday’s daily brief

A senior Google engineer talks about the advantages of a topic taxonomy over thousands of user cohorts.

Chris Wood | Aug 13, 2021 at 9:26 am ET
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Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

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Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

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