Content marketing
MarTech is your source for content marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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How to tailor ABM to your specific needs
Different products and markets need different ABM approaches.
How to tell a story with data and elevate your client reporting
Stories sell — whether you're explaining a product or a data set. Learning how to tell a story with data is an important skill for proving your agency's value.
NFTs are taking off on Instagram
Non-fungible tokens are finding their place on the social media network. But are marketers taking advantage?
A winding path to marketing and analytics
Tom Snyder, content marketing manager at Hot Dog Marketing, talks about the challenges with finding valuable, actionable information.
Contentstack debuts no-code Automation Hub
The hub is intended to help marketing and IT partners launch new digital experiences created with modular content.
Hootsuite joins TikTok’s Marketing Partner Program
Brands will be able to execute, optimize TikTok content at scale.
6 strategies for using a DAM to manage modular content
Reusable blocks stored in a centralized DAM can scale and optimize your content creation.
What are your secrets to overcoming marketing challenges? Take our survey
Help us to better understand how marketers are responding to all of this change.
Casted adds firmographic data to its B2B video and podcast platform
Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.
How estimated reading times increase content engagement
Letting your readers know how much time it takes to read your content helps improve user experience.
3 ways to optimize first-party data collection
First-party data is more important than ever in a digital-first world.
Ceros announces new integrations with sales enablement platforms
The interactive content platform will deliver creative directly to Highspot and Showpad.
Knowledge management for content marketers: My tech stack
How to deal with the modern deluge of information and tap into it when you need it.
The best times to engage on social media
What content you publish on social media matters but when you publish it matters too.
How to get the best out of creative talent in a data-driven world
Creative work begins where numbers end but must never lose touch with the data.
4 steps to ranking higher on Google with hub and spoke content marketing
Boost keyword rankings and increase traffic with this tried and true strategy.
TrustRadius adds LinkedIn intent data integration
Automates process of identifying, targeting and converting late-stage, in-market buyers
Matching email content to customer needs
Personalizing email beyond "Dear X" is an extraordinary challenge, especially when it needs to be done at enterprise scale.
20 questions to ask digital asset management platform vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully.
Phrasee to offer real-time language optimization
Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based […]