Snapchat’s First Sponsored Lens Features “Peanuts” & A Candy Corn Stream
Snapchatters will have the chance to add Snoopy, Charlie Brown and other Peanuts characters to their selfies in sponsored promotion by Fox Studios.
Marketing Day: Instagram Ad Updates, A Digital Marketing Quiz & LinkedIn Earnings Report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads
Starting in the next few weeks, the multi-image ads will be available in Facebook's self-service ad dashboards.
Facebook’s News Feed Algorithm: A Guide To Recent Changes
Maximizing your chances of reaching Facebook's massive audience requires paying attention to algorithm adjustments. Here's a roundup of the major tweaks Facebook has announced in the last 2+ years.
Quiz: How Much Do You Know About The Latest In Digital Marketing?
Do you know about Google's new core technology? How about Twitter's latest ad unit? Test your knowledge about what's happened in the interactive marketing world in the past week and catch up on any developments you may have missed!
Why iOS 9’s Ad Blocking Isn’t Dire For Advertisers
With Apple's iOS 9 release, all eyes are on mobile ad blocking. Columnist Adam Grow believes the future of mobile advertising is still bright and explains why it's an opportunity for marketers to engage with people in new ways.
What CMOs Need To Know About Demand Side Platforms (DSPs)
A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display.
MarTech Today: Next Penguin Update, Unmetric Predicts Social Posts & Call Analytics Platforms
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google: Next Penguin Update Should Happen By End Of 2015 Oct 29, 2015 by Barry Schwartz Google’s new real-time Penguin algorithm, version 4.0, will likely be released by the end of this […]
Google To Combine Android And Chrome Operating Systems Into One
This afternoon, the Wall Street Journal reported that Google will be “folding” Chrome into Android. What this means as a technical matter may be complicated; what it means practically is simple: Android has won. From a developer point of view, it makes sense to combine the two operating systems to minimize fragmentation. Yet Google and […]
LinkedIn Beats Q3 Estimates With 78 Cents Per Share Earnings, $780M Revenue
Company also says it reached the 400-million-member milestone last week.
TAG Launches Anti-Fraud Program To Register Advertisers And Publishers
Initiative also includes a Payment ID system to connect ad inventory with everyone who gets paid.
Marketing Day: Facebook’s Slideshow Ads, REI’s #OptOutside Campaign & Mobile Holiday Strategies
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
SEMPO Releases State Of The Industry Report 2015
The industry report provides insights on how agencies and marketers are managing their digital activities across multiple channels.
Facebook Introduces New “Slideshow” Ad Unit For Emerging Markets, SMBs
Today, at an event organized to discuss Facebook’s growth opportunity in emerging markets, the company introduced a new ad unit called “Slideshow.” Slideshow is a new video substitute — although Facebook calls it video — that is principally designed to play in markets where mobile connections are slow or unreliable. Companies like Coke can use […]
Adobe Predicts Online Holiday Sales To Hit Record $83B, Cyber Monday To Generate $3B
According to Adobe's forecasts, this holiday season will see an 11% year-over-year increase in online spending.
REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday
The outdoor equipment cooperative builds its brand by taking a stand on Black Friday madness — and forgoing any sales on the big day.
Unmetric Unveils Prediction Engine For Social Posts
Social intelligence platform inspired by Asimov’s “psychohistory” attempts to forecast engagement level of text-based posts.
Despite New Mobile Tech, Marketers Still Favor Coupons For Offline Attribution
There are now a variety of ways to determine whether someone who was exposed to an ad visited a store (that includes TV and out-of-home). While there are different methodologies, a number of companies, such as xAd, NinthDecimal, PlaceIQ, Placed, Google and Facebook are increasingly mapping online and mobile ad exposures to in-store visits. Online […]
Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving
Yesmail says retailers are sending Black Friday emails too late, with majority of campaigns happening on Thanksgiving Day and Black Friday.
The Power Of Customer Trust In Brand Marketing
Contributor Jonathan Hinz notes that, in the digital age, addressing your online marketing challenges must start with building a foundation of trust.