Facing increasingly emboldened data protection regulators in Europe and a recent judicial setback concerning cross-border data transfers, Facebook appears to be taking a more aggressive stance on privacy and digital identity. In multiple countries, the company is seeking to educate both regulators and the public while using the courts to fight back. The Wall Street […]
Given the data about app engagement, much is at stake in the success or failure of a marketer’s mobile app. App users spend more time and money and are generally more loyal customers than non-app users (though there’s a bit of a chicken-and-egg issue here). A poorly designed app can frustrate or alienate customers, or […]
iPhone and iPad users can call or get directions with one tap within Place Pins, of which Pinterest says there are now 7 billion.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Return Path found that email deliverability rates have dropped from 83% last year to 79% in 2015.
Pushing into territory dominated by Google's video platform, Facebook is testing a dedicated spot for people looking to watch video on the social network.
Columnist Mary Wallace explains the ins and outs of sales enablement and how it can help you improve the customer experience and increase sales productivity.
Want to get an idea of how many visitors you're losing to content blocking apps on iOS 9? Columnist Ben Goodsell provides this handy how-to for Google Analytics users.
In an email to all employees, Dorsey confirmed biggest cuts will come from the company's product and engineering teams.
Columnist Jason Warnock believes marketers can apply the ideas behind the popular flashback app to create a powerful email marketing strategy.
Social analytics firm adds Y Combinator company that focuses on ranking and organizing online conversations about brands.
A new study finds mobile CPMs are outpacing desktop, with growth coming foremost from iOS mobile app ads.
Digital ad forecaster eMarketer is asserting that the majority of US display advertising dollars will be bought through programmatic channels by 2017. Furthermore, most of that will be mobile. A new report from the company estimates that mobile programmatic advertising will be worth roughly $9.33 billion in 2015, capturing 61 percent of all programmatic display […]
The question hanging over Virtual Reality (VR) is whether it will truly become “the next great technology platform that’s going to define the way we all connect in the future,” as Facebook CEO Mark Zuckerberg has predicted. One can liken Facebook’s roughly $2 billion acquisition of Oculus in 2014 to Google’s $1.65 billion YouTube purchase […]
With a new Canvas ad format and a dedicated Shopping section, Facebook is upping its focus on mobile ecommerce solutions.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The social network continues ecommerce push by creating a separate feed for shoppers and extending its immersive mobile ad unit to merchants' catalogues.
Last month's top ten YouTube video ads earned a combined 55,653,399 views, and more than 62 million minutes of watch time.
The mobile web and apps are complementary. However they’ve been treated as though they’re mutually exclusive in the press and in most industry discussions. Now comes a Millward Brown study, “The New Mobile Mantra,” that offers some deeper insight into when people use apps and when they use the mobile web. While this isn’t the […]
Do your content marketing efforts need a boost? Contributor Wojtek Mazur discusses how to identify and court influencers to help amplify your message.
Marketing Cloud CEO Scott McCorkle also says his company’s new IOT Cloud will help drive the blending of B2B with B2C.
Sure, you're collecting a lot of data, but are you using it to predict future outcomes? Columnist David Booth discusses the ways you can apply predictive analytics to increase performance throughout your organization.
Europe is effectively becoming the internet’s privacy cop, with implications for any company doing business in Europe and many outside Europe. We’ve seen the beginnings of this in the attempted global enforcement of the Right to Be Forgotten (RTBF) through Google.com. Now RTBF is being subsumed under a more sweeping set of rules in the […]
Facebook says conversations aren't recorded or stored by audio discovery feature that suggests music and TV clips using ambient sound; Issue is getting renewed attention after Redditor was creeped out by ad he believes was trigged by a discussion about a cockroach killing.
The low-fare carrier hits its fee-charging competitors hard in its latest effort, which equates its own policies with transparency and honesty.
The National Retail Federation estimates solid retail sales growth this holiday. E-commerce is expected to outpace overall retail sales growth in November and December.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
At 90%, young Americans still are most likely to use social networks, but growth in use among those 65 and older is surging.
Apps like Been Choice that install root certificates on users' phones have been removed from the App Store. Apple says it's working with developers to make privacy-safe modifications.
Want to target an audience that's already interested in your service offerings? Contributor Tamar Weinberg explains how to identify and capture your competitors' customers.
Don't get caught up in the all-too-common impulse to chase view counts. Columnist Michael Litt explains why you need to first figure out your goals and then determine how to measure video marketing success.
Of all the worldwide search queries occurring right now on Google, mobile now makes up more than half officially taking the worldwide lead over desktop for the first time ever.
Publishing native video on Twitter no longer requires a mobile device.
The test will allow advertisers to show ads in organic videos and eliminates the need to have direct publisher deals.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
With customized snail mails sent within 24 hours of a website visit, the NYC-based company claims response rates as high as 20 percent.
Nearly half of Pinterest users live abroad, so the company is making the search experience better in languages other than English, starting with French, Portuguese, German and Japanese.
During testing in Ireland and Spain, Reaction emoji will be treated the same as Likes and indicate people want to see more similar posts.
A new survey compares Amazon and search engine performance to an earlier study. A look at what the comparison might actually signal about product search trends.
The social network is testing six emoji in Ireland and Spain to give users another shorthand way to signal their emotions about posts.