This past week, Facebook introduced a new small business “channel” in its broader marketing partner program. AdRoll and Constant Contact are the first two announced providers. Each will gain the ability to use an official Facebook partner badge as part of their marketing. AdRoll offers retargeting, while Constant Contact provides email marketing as its core […]
What lessons can marketers learn from the big screen? Columnist Quinn Whissen explores what movies and A-listers can teach you about content marketing.
Here’s our recap of what’s happened in marketing technology, as reported on MarTech and other places across the Web. From Marketing Land: The IAB Introduces L.E.A.N. Ads Program In Response To Ad Blocking Oct 16, 2015 by Ginny Marvin The group has introduced the L.E.A.N. Ads program to address the reasons consumers turn to ad […]
The updated Cloud offers a single integrated data store that company says goes beyond competitors’.
It's Amazon's second lawsuit this year in a battle to ensure that product reviews it publishes are legitimate and trustworthy.
The new features are intended to better engage the most enthusiastic and knowledgeable participants.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A new mobile app and dashboard controls make it easier for workers to share their company’s news on their social networks.
The group has introduced the L.E.A.N. Ads program to address the reasons consumers turn to ad blocking.
Contributor Max Prin analyzes how an ad blocker works and offers a workaround to ensure you can deliver most web page content and retrieve analytics data.
If you have customers, chances are they're going to be saying something about your brand online. Columnist John Lincoln reveals the best tools to help you monitor what they're saying and offers some advice on how you should respond.
The SIINDA conference in Prague concluded today with a panel of European publishers and lawyers discussing a range of legal and regulatory issues now facing companies operating in Europe: taxation, competition, but mostly the defeat of the current Safe Harbor data transfer agreement. On the panel were Andriani Ferti, attorney for Clifford Chance LLP; Kostas […]
Columnist Jordan Kretchmer discusses how marketers can build a relationship with consumers that will inspire loyalty and set them apart from the competition.
When you're looking at a graph in Google Analytics, is it really obvious what you're seeing? Not always. Columnist Brian Massey explains how you can understand the changes in your metrics and know what's working for your online business.
Here’s our recap of what happened in marketing technology today, as reported on MarTech and other places across the Web. From Marketing Land: Martech Spending: 51% Of Marketers Say Their Companies Don’t Invest Enough Oct 14, 2015 by Matt McGee Budget concerns, difficulty of implementation are main things holding back U.S. marketers from employing the […]
With agencies Droga5 and Saatchi & Saatchi Los Angeles, Toyota taps into excitement about the occasion to promote its "futuristic" car.
San Francisco-based firm adds Contextual Campaigns that are triggered by location, CRMs, and user behavioral patterns.
Free tool gives people simple way to create square images for Instagram, horizontal for Facebook and Twitter, vertical for Pinterest.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Target past site visitors with tailored ads or product targets on Bing and Yahoo search results.
According to video analytics firm Tubular, the top 100 video creators in September generated 28 billion views, a 7.7% increase over August.
Mobile devices are bringing digital analytics and targeting capabilities to all kinds of media, including “offline” traditional advertising, such as out-of-home, direct mail and television. Because you can associate many types of media with mobile devices and follow the movements of people in the real world, you can see how exposure to formerly unmeasurable channels […]
The new badge program aims to make it easy for SMBs to extend their marketing efforts to Facebook.
Twitter is rolling out a new report for managed advertisers that uses controlled tests to find the effectiveness of exposure on conversions.
After reorganizing its marketing operation and selecting new agencies, Bacardi aims to recapture lost market share and make rum cool again.
The call to action is a key ingredient to any effective marketing program. Columnist Jeremy Smith explains how CTAs work and what every one of them must have to be successful.
Columnist Kerry Jones shares findings of a consumer survey that reflect positively on customer reviews, search, direct mail offers and content marketing.
Here’s our recap of what happened in marketing technology today, as reported on MarTech and other places across the Web. From Marketing Land: The Ad Blocker Landscape: What You Need To Know Today Oct 14, 2015 by Barry Levine About 16 percent of US users block ads, although the iOS blockers appear to be dropping in […]
A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s Psychographic Targeting Hot House, Social Account Manager Gretchen Gautreaux turns that concept on its head. How, you ask? WHY, you wonder? Read on to learn more. Are you or your company running search or display […]
Fresh off its global ad rollout, Facebook's visual social network launches @instagramforbusiness to highlight brands, creative agencies and small businesses having success with Instagram marketing.
Budget concerns, difficulty of implementation are main things holding back U.S. marketers from employing the latest marketing technologies.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Firm also announces mega-round of $65 million, plus new survey showing marketers want more predictive prospecting.
A day after laying off nearly 8% of its staff, Twitter picks longtime Google executive to lead its board of directors.
About 16 percent of U.S. users block ads, although the iOS blockers appear to be dropping in popularity.
As interest in influencer marketing grows, columnist Azeem Azhar explores what makes someone influential and how you can measure those characteristics.
Content Marketing Institute's latest report lists Facebook, Twitter and YouTube as the most popular social platforms for distributing content.
Columnist Andrew Waber highlights real-world uses of Facebook’s Dynamic Product Ads to share insight into how you can take advantage of this new product.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the Web. From Marketing Land: Introducing MarTech Today: Your Home & Daily Read For Marketing Technology Oct 14, 2015 by Danny Sullivan Looking to keep up with marketing technology? Marketing Land has the solution you need. We’re […]
With expanded coverage and a daily newsletter, Marketing Land's new MarTech Today section keeps you updated on marketing technology news.