Apple has announced its fiscal Q4 earnings. Financial analysts had been expecting $51.04 billion in revenue and earnings per share (EPS) of $1.88. Apple beat both sets of expectations with $51.5 billion in revenue and $1.96 EPS. The company said it had net profit of $11.1 billion. Gross margins were 39.9 percent versus expectations of 39.3 […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The social network is dumping the "other folder" in the Web version of Messenger in favor of a system that routes messages from unfamiliar contacts to Message Requests you can accept or ignore.
Think content is a channel that should be departmentalized? Think again! Rebecca Lieb explains why team members across your marketing organization need to collaborate and align on content.
Columnist Stoney deGeyter argues that in order to succeed with digital marketing, we may need to shift our mindset from "mobile-friendly" to "mobile first."
AI has officially made it's way into Google's search algorithm, here's what you should know.
Social management dashboard now enables creation of sweepstakes and sign-up pages to help businesses gather consumer information.
Columnist John Donnelly III explains how TV and advertising executives can use social media insights to inform business decisions such as ad buying and TV show plots.
New machine vision allows brands to find logos, objects or scenes in user-generated imagery, for deployment to social accounts and conversations.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the Web. From Marketing Land: Twitter Courts Brands With New “Brand Hub” Social Listening Analytics Oct 26, 2015 by Ginny Marvin The company launches TrueVoice metric to show brands their organic share of conversation compared to the […]
Give Echo an address, and it'll let you know what local businesses are nearby -- plus their addresses, phone numbers, hours of operation and more.
Instead of estimating Lifetime Value of a customer based on past history, its new Predicted Lifetime Value estimates what she could spend if encouraged.
Boxing movie gets first crack at new Twitter native ad unit, fills it up with photos, videos, GIFs and UGC.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook is giving people the option to get reminders about events, milestones and other activities within its mobile app notifications.
The company launches TrueVoice metric to show brands their organic share of conversation compared to the competition.
Facebook is testing a new feature in Spain and Ireland to expand the range of reactions to posts beyond just the "thumbs up." What might it mean for marketers once this feature is released worldwide? Contributor Jane Morgan explores.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the Web. From Marketing Land: Using Tech To Boost Content Marketing ROI: Dispatch From MarTech Europe Oct 23, 2015 by Ian Cleary At the MarTech conference in London, Columnist Ian Cleary summarizes a talk by Smart Insights’ […]
Europe’s chief competition regulator Margrethe Vestager has indicated that Alphabet/Google will likely face multiple antitrust investigations that could last years. The current Google case involves the company’s alleged abuse of market position in “shopping search” only. Quoted in a Wall Street Journal article, Vestager points to Google Maps and travel search as two future areas […]
Marketing at the local level can be enhanced -- and more efficient -- when tasks are automated.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
New native ad product will launch first with a Moment featuring "Creed," a reboot of the Rocky movie franchise.
Many retailers are still not taking advantage of the power of mobile to increase in-store sales; columnist Allan Haims explains why and how they should.
Do you really need to measure marketing qualified leads? Columnist Claudine Bianchi doesn't think so; she explains why MQLs might be holding you back.
Charged with the launch of Xerox's "Work Can Work Better" campaign, CMO John Kennedy shares what he's learned and what he hopes to achieve.
At the MarTech conference in London, Columnist Ian Cleary summarizes a talk by Smart Insights' Dave Chaffey on choosing the right measurements and tools for proving the value of content.
The data visualization tool shows search data on more than 5,000 products in US cities.
Human intuition and data don't need to be at odds with one another. Columnist Joshua Reynolds explains why the most effective marketing analytics solutions make use of both mind and machine.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the Web. From Marketing Land: 500 Startups At MarTech: 10 Tools You Need For Your Marketing Stack Oct 22, 2015 by Ian Cleary At the MarTech conference in London, contributor Ian Cleary recaps a talk by Matt […]
The ecommerce giant beat analyst expectations in large part due to its thriving cloud services business.
CEO Satya Nadella remains positive, says customer excitement for new devices is increasing.
Google announced revenues $18.7 billion, which represented 13 percent year over year growth vs. $16.5 billion a year ago. Revenues beat financial analyst consensus estimates of $18.54 billion. Google shares jumped in after-hours trading. Total advertising revenues were roughly $16.8 billion. Google called out mobile search as a particularly strong growth driver. (See the earnings […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
At the MarTech conference in London, contributor Ian Cleary recaps a talk by Matt Lerner of 500 Startups, who reveals the top tools used by his team of marketing growth hackers.
Facebook search now returns results from all posts you have access to and better organizes results around real-time events.
App creates GIF-like videos for playful posting.
As innovative technologies transform marketing, don't let your company get left behind. Columnist Benjamin Spiegel explains why data scientists are a critical component of every marketing team.
The giant toy retailer, along with BBDO Worldwide, will advertise early, often and omnichannel to stay top of mind with holiday shoppers.
How does Google’s Accelerated Mobile Pages Project impact marketers? Columnist Bryson Meunier delves into what CMOs need to know about the new initiative.
Company sees its new TapFire service as the “first influencer distribution channel” and as a competitor to content recommenders Outbrain and Taboola.