What’s new and what’s next in GA4
Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality.
What potential does quantum computing hold for marketers?
Quantum computing is a futuristic technology that's with a lot of potential. What does it hold for marketers?
Marketing artificial intelligence (AI)
3 marketing tasks genAI can help with — no copywriting involved
From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers.
Marketing artificial intelligence (AI)
The harsh reality of AI in marketing
Yes, AI can summarize your meetings. No, it still can’t write like you. Here's what it actually delivers, and what it gets wrong.
Marketing results don’t add. They multiply and synergize.
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
5 Amazon Ads features you’re not using — but should be
Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed campaigns.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Why won't Google let me search without AI Overviews?
Google Ads rolls out AI Max search match type
Google Ads’ new AI Max match type gives visibility into automated search performance for clearer comparisons and more informed campaign decisions.
Using AI to build a DIY customer sentiment analysis solution
Struggling to decode survey free-text responses? You’re not alone. Discover how AI tools like Gemini turn chaos into clarity — without extra cost.
An outcome-driven framework for core martech selection
Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities.
6 marketing team silos you need to break down, and how to do it
Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step.
Marketing artificial intelligence (AI)
Cloudflare rolls out a way for sites to charge AI crawlers for access
The company will also block AI bots by default on new user accounts.
Interactive emails give your sales funnel a competitive edge
Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.
What is SaaS SEO?
Learn how to build a winning SaaS SEO strategy that drives traffic, leads, and revenue. Explore proven tactics for technical SEO, content, and buyer journey alignment.
Microsoft Ads gets new granular asset-level reviews
Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are disapproved.
Which martech categories will disappear if they don’t include AI?
Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance.
5 ways AI can save MOps hours every week
Use AI tools to streamline data, workflows and task management so you can focus on MOps strategy instead of busywork.
Optimization and personalization
Google Consent Mode guide
Preserve data insights while respecting user privacy with Google Consent Mode. Learn how it works, why it matters, and how to set it up on your site.
Marketing can’t own the results without a say in the strategy
When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice.
Where do the popular LLMs find their information?
See the differences in how popular LLMs find their content.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details on the Agentforce 3 release.
AI can scale ads, but great creatives drive brand impact
Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability.
New IAB Framework aims to bring clarity to gaming ads
The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request.
Why marketing must reclaim GTM design in the age of AI
N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact.
6 steps to take a guilt-free vacation from your email program
Taking time off is tough — especially for email marketers. Here’s how to prepare, delegate and actually relax this summer.
FTC says Omnicom deal is OK, as long as there’s no brand safety involved
The world's largest ad agency is forbidden from using 'political or ideological' viewpoints to determine where an ad should run.
How to lead marketing through economic uncertainty
Marketing in a downturn feels chaotic. But it doesn’t have to. Lisa Cole shares how to regain control with audits, AI and bold GTM moves.
Are brand awareness and demand generation rivals, or the ultimate power couple?
Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI.
What your dashboards reveal about channel performance — and what they miss
Not all high-performing channels drive results. Some just show up better in reports. Here’s how to spot the difference and optimize smarter.
Take a look at what’s inside Agentforce 3
Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’
Klaviyo turns AI and data loose on the challenges of multichannel marketing
Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution.
Retail media moves from the bottom of the funnel to center stage
Retail media networks are moving beyond digital shelf ads, emerging as full-funnel brand platforms with premium formats, deep data and real results.
3 tools every martech pro needs to turn strategy into action
When juggling projects, platforms and people, these practical tools — from RACI charts to product catalogs — help keep initiatives on track.
Digital asset management (DAM)
Advanced agentic use cases for Digital Asset Management
Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious tasks you hate.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with news that Google might add invitations to non-RCS users.
Marketing artificial intelligence (AI)
Your AI strategy is stuck in the past — here’s how to fix it
Nearly half of all AI projects are abandoned before launch. Learn what separates failed pilots from scalable success.
What is an MCP server, and how can marketers use one?
You can do amazing things when you connect your LLM to external data sources, and that's the role of an MCP server.
Marketing artificial intelligence (AI)
AI fatigue is real, and it’s costing brands more than engagement
From gaming to marketing, backlash against AI is growing. Here's how to navigate the disillusionment phase wisely.
B2B SEO strategy: How to drive qualified organic leads
Learn how to build a high-impact B2B SEO strategy that attracts decision-makers, boosts organic visibility, and drives pipeline growth at every stage.