Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s Realtime Insights To Arrive In A Matter Of Weeks Moments ago at its fMC marketing event, Facebook confirmed plans to add realtime data to Facebook Insights. During one of the […]
Moments ago at its fMC marketing event, Facebook confirmed plans to add realtime data to Facebook Insights. During one of the breakout sessions, Facebook staff said, “in the coming weeks, Realtime Insights will be available to all users.” The comments were made in conjunction with a presentation slide discussing the benefits of brands being able […]
For the first time, Facebook is making it possible for advertisers to reach the site’s enormous base of mobile users. Speaking today at Facebook’s first fMC marketing event, Mike Hoefflinger, Director of Global Business Marketing, announced that Premium Ads and Sponsored Stories now include distribution on mobile devices. They’ll also show for the first time […]
Google has released a new video of a behind the scenes of the Google Doodle team as a way to promote the 5th annual Google 4 Doodle competition. The video takes you through how Google doodles are created and gives some inspiration for competitors on how they can make their Google Doodle. Here is the […]
Today Facebook rolled out a new version of pages that look much closer to profiles thanks to the addition of Timeline. As reported, this release coincides with the Facebook Marketing Conference (fMC) occurring today in New York. The new look Pages have much bolder and visually appealing look: Some of the highlights of the new pages give admins the ability […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Ads Go Mobile, But Advertisers Can’t Target That Way (Yet) Twitter is expanding its ad inventory with the announcement today that Promoted Tweets are coming soon to the official Twitter […]
Twitter is expanding its ad inventory with the announcement today that Promoted Tweets are coming soon to the official Twitter apps on the iPhone and Android devices. They’re not, at this point, expanding to the iPad. But it’s logical to assume they’ll eventually make their way to the iPad as the fourth stage of Twitter’s […]
You have to wonder whether Yahoo’s patent-saber rattling is a sincere effort to enforce its intellectual property or an admission about Yahoo’s competitive position relative to Facebook. After several years of turmoil, internal politics and a loss of talent the company is struggling to regain its place in the pantheon of top-tier internet companies. Reuters […]
Facebook and some of its biggest advertisers will gather tomorrow in New York City for the first fMC — Facebook’s conference for marketers. COO Sheryl Sandberg is one of several heavy-hitters from inside the company that will be speaking, and other guests from outside Facebook should be involved, as well. The event will include a […]
It used to be that adept optimization of your one or two platforms or environments – your .com and perhaps your blog — and the content and assets inhabiting those places — was enough of a day’s work to call yourself a Content Marketer. Properly tending to your SEO made you feel on top of […]
With its users only spending an average of three minutes per month on the site, Google+ is a “virtual ghost town” compared to Facebook and other social networking sites. That’s how the Wall Street Journal characterizes Google’s social network while reporting new usage stats from comScore. According to comScore, Google+ users averaged only three minutes […]
Any Google+ user can now have a badge promoting his/her account — not just brands/pages. That’s one of several updates that Google shared this afternoon on the Google+ Developers Blog. Any individual with a Google+ account can use this page to create and customize a badge/widget, and then get the code to add the badge […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: LinkedIn Follow Button Makes It Easier To Connect To Companies LinkedIn users will now be able to connect in more ways, to more account types. A new follow button for companies […]
LinkedIn users will now be able to connect in more ways, to more account types. A new follow button for companies will allow users to connect to an organization with just one click. This will give companies the ability to share and become followed in a format very similar to Twitter and Facebook. This type […]
Facebook’s Insights tool is reportedly about to become much faster with the addition of real-time stats. Techcrunch broke the news that the official Facebook analytics program will move towards live (or near real-time) statistics instead of the current 48 hour reporting delay. Insights has been rather spotty as of late, with many pages reporting a 3 […]
I recently went onto Quora to notice someone had asked the question that is the bane of my existence: “What are the barriers to widespread adoption of dynamic display ad platforms and formats?” Folks provided great answers and I’ve hinted to a few solutions in my previous columns, but it’s important to really attack those […]
In the event you weren’t aware the mobile trade show Mobile World Congress is happening in Barcelona, Spain this week. I’d probably be attending but for SMX West starting tomorrow in San Jose, California. The European show is mostly about hardware, carriers and devices, a larger version of CTIA here in the US. Yesterday there […]
The days of the good old medium rectangle, wide skyscraper and leaderboard may be numbered. The Interactive Advertising Bureau (IAB) has released a new standard display ad package that includes the 970×250 Billboard, the 970×90 Pushdown and the 300×600 Filmstrip, among others. It’s the first time the IAB has introduced a new standard ad portfolio […]
When you’re determining social media ROI, sometimes you’ve got to get your hands dirty. With data, of course. Specifically, let’s talk about campaign variables. It’s an off-puttingly science-y name for a concept that’s really pretty simple: Tagging all the links you send out via social media channels to keep track of how they’re doing. The […]
“I don’t think they were ever not evil,” I’m quoted as saying about Google in a New York Times column yesterday. True enough, I said that. But I wanted to provide some further context about my comments as well as the truly disastrous two months Google has had on the public relations front. In Google Many Still […]
Flickr appears to be the first of what you’d call a “major” website to employ a meta tag that keeps copyright-protected images from being pinned on Pinterest. As VentureBeat first reported, Flickr is using the “nopin” meta tag that Pinterest just introduced earlier this week. When Pinterest sees the tag on a web page, none […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Paid Search As “Trusted” As TV Product Placement Ads As part of its far reaching report, “The State of the Media, US Digital Consumer Report,” Nielsen polled US consumers about […]
As part of its far reaching report, “The State of the Media, US Digital Consumer Report,” Nielsen polled US consumers about their trust in advertising by media channel. The responses yield a kind of hierarchy of advertising trust, which varies slightly by gender. Most trusted by both males and females were ads that appear on […]
Blog and website owners have a number of options when it comes to installing a comment system, and each system has its own pros and cons that will be unique to different websites. Speed should be one of the considerations that website owners use when choosing which comment system to use. But according to a […]
Facebook wants everyone to know just how big and successful its mobile platform has become in a short period of time. In short: Very big. And very successful. In a blog post this morning, Facebook’s James Pearce (Head of Mobile Develoepr Relations) trumpets several big stats about how the Facebook Platform has benefited mobile apps […]
This week brought a number of contrasting stories around tracking and privacy along with significant hires to support the ongoing evolution of major Internet properties. Groupon snatches up local-data startup Hyperpublic for better deal targeting “We have everything. Need Twitter handles of vegans in the East Village? Done. Millions of display ads referencing places in […]
The current privacy atmosphere within social networking sites was uncovered in a Privacy Management report released today by Pew Internet. The study questioned social media users on privacy options, friending (& defriending) habits, and the removal of comments and photo tags. Two-thirds of online adults were active on a social networking sites (SNS), the majority of which […]
It’s still too early to tell, but all signs point to the fact that Valentine’s Day presented another lucrative holiday season for affiliates. Leading up to February 14, the National Retail Federation (NRF) estimated that the average man would spend close to double his female counterpart on Valentine’s Day. Those numbers break down to $126.03 […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Apple’s Tim Cook: Facebook Is Our Friend, We Could Do More Together It looks like Apple doesn’t only have eyes for Twitter. During today’s shareholders meeting, Apple CEO Tim Cook called […]
It looks like Apple doesn’t only have eyes for Twitter. During today’s shareholders meeting, Apple CEO Tim Cook called Facebook a “friend” and suggested that the two companies could partner more in the future. CNBC live-blogged the meeting, and that coverage includes this exchange between Cook and a shareholder: Shareholder: “Question on Facebook, friend or […]
Facebook remains the U.S. display advertising revenue leader, but Google could take over the top spot as early as next year. That’s according to new eMarketer projections out today — projections that suggest Google’s effort to expand its revenue base beyond search ads is working. According to eMarketer, Facebook made $1.73 billion in display revenue […]
Yesterday a new feature was announced by Microsoft that allows logged-in Facebook users to link related pages to themselves. The new product, ‘linked pages,’ not only allows users to link pages to themselves, but also to friends. To see all linked pages simply click on the tab underneath the search box. Those Facebook friends with a linked […]
Do Not Track is back. This morning the Obama Administration introduced a “Consumer Privacy Bill of Rights” that will be voluntarily supported by Google, Yahoo, AOL and Microsoft. The companies have also reportedly agreed to work with so-called “do not track” buttons or technology in web browsers to disable tracking and behavioral ad targeting for […]
It’s not just the U.S. federal government that has concerns with Google’s new privacy policy. Three dozen state attorneys general want to meet with Google “as soon as possible” to discuss the company’s privacy changes — changes that are due to take effect on March 1st. In a letter to Google CEO Larry Page, the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Shutting Down Hosted AdSense For Domains Program Google is emailing participants in its hosted AdSense for Domains (AFD) today to inform them that the sometimes-controversial program is headed for closure […]
Google is emailing participants in its hosted AdSense for Domains (AFD) today to inform them that the sometimes-controversial program is headed for closure in mid-April. The change will only affect domains that Google hosted. “After evaluating the benefits of our partner network, we’ve decided to retire the Hosted domains product within AdSense,” Google wrote in […]
“Anything you can do on your Page, you can do in ads.” That seems to be the primary slogan/message for a set of new Premium Ads that Facebook will reportedly announce next week — likely at its fMC Marketing Conference on February 29th. On GigaOm this afternoon, Peter Corbett of iStrategyLabs posted a PDF and […]
Last month, Flickr announced they were dropping a handful of features. Earlier this month Flickr laid off 12% of its entire staff. Now BetaBeat is reporting that Flickr is undergoing a dramatic transformation that will be rolled out next week. The excessive whitespace, small photos and excessive clicks will be replaced by larger photos assembled […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Pinwheel: Flickr Co-Founder’s New Startup Is Part Flickr, Foursquare & Path Flickr co-founder Caterina Fake’s new startup Pinwheel is very interesting — but it’s not an original idea. In fact it’s […]
Flickr co-founder Caterina Fake’s new startup Pinwheel is very interesting — but it’s not an original idea. In fact it’s an idea that has been unsuccessfully tried by at least two startups in the past (Socialight and Flook). The central concept is that you can leave public or private geotagged notes that are associated with […]