Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s Realtime Insights To Arrive In A Matter Of Weeks Moments ago at its fMC marketing event, Facebook confirmed plans to add realtime data to Facebook Insights. During one of the […]
Moments ago at its fMC marketing event, Facebook confirmed plans to add realtime data to Facebook Insights. During one of the breakout sessions, Facebook staff said, “in the coming weeks, Realtime Insights will be available to all users.” The comments were made in conjunction with a presentation slide discussing the benefits of brands being able […]
For the first time, Facebook is making it possible for advertisers to reach the site’s enormous base of mobile users. Speaking today at Facebook’s first fMC marketing event, Mike Hoefflinger, Director of Global Business Marketing, announced that Premium Ads and Sponsored Stories now include distribution on mobile devices. They’ll also show for the first time […]
Google has released a new video of a behind the scenes of the Google Doodle team as a way to promote the 5th annual Google 4 Doodle competition. The video takes you through how Google doodles are created and gives some inspiration for competitors on how they can make their Google Doodle. Here is the […]
Today Facebook rolled out a new version of pages that look much closer to profiles thanks to the addition of Timeline. As reported, this release coincides with the Facebook Marketing Conference (fMC) occurring today in New York. The new look Pages have much bolder and visually appealing look: Some of the highlights of the new pages give admins the ability […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Ads Go Mobile, But Advertisers Can’t Target That Way (Yet) Twitter is expanding its ad inventory with the announcement today that Promoted Tweets are coming soon to the official Twitter […]
Twitter is expanding its ad inventory with the announcement today that Promoted Tweets are coming soon to the official Twitter apps on the iPhone and Android devices. They’re not, at this point, expanding to the iPad. But it’s logical to assume they’ll eventually make their way to the iPad as the fourth stage of Twitter’s […]
You have to wonder whether Yahoo’s patent-saber rattling is a sincere effort to enforce its intellectual property or an admission about Yahoo’s competitive position relative to Facebook. After several years of turmoil, internal politics and a loss of talent the company is struggling to regain its place in the pantheon of top-tier internet companies. Reuters […]
Facebook and some of its biggest advertisers will gather tomorrow in New York City for the first fMC — Facebook’s conference for marketers. COO Sheryl Sandberg is one of several heavy-hitters from inside the company that will be speaking, and other guests from outside Facebook should be involved, as well. The event will include a […]
It used to be that adept optimization of your one or two platforms or environments – your .com and perhaps your blog — and the content and assets inhabiting those places — was enough of a day’s work to call yourself a Content Marketer. Properly tending to your SEO made you feel on top of […]
With its users only spending an average of three minutes per month on the site, Google+ is a “virtual ghost town” compared to Facebook and other social networking sites. That’s how the Wall Street Journal characterizes Google’s social network while reporting new usage stats from comScore. According to comScore, Google+ users averaged only three minutes […]
Any Google+ user can now have a badge promoting his/her account — not just brands/pages. That’s one of several updates that Google shared this afternoon on the Google+ Developers Blog. Any individual with a Google+ account can use this page to create and customize a badge/widget, and then get the code to add the badge […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: LinkedIn Follow Button Makes It Easier To Connect To Companies LinkedIn users will now be able to connect in more ways, to more account types. A new follow button for companies […]
LinkedIn users will now be able to connect in more ways, to more account types. A new follow button for companies will allow users to connect to an organization with just one click. This will give companies the ability to share and become followed in a format very similar to Twitter and Facebook. This type […]
Facebook’s Insights tool is reportedly about to become much faster with the addition of real-time stats. Techcrunch broke the news that the official Facebook analytics program will move towards live (or near real-time) statistics instead of the current 48 hour reporting delay. Insights has been rather spotty as of late, with many pages reporting a 3 […]
I recently went onto Quora to notice someone had asked the question that is the bane of my existence: “What are the barriers to widespread adoption of dynamic display ad platforms and formats?” Folks provided great answers and I’ve hinted to a few solutions in my previous columns, but it’s important to really attack those […]
In the event you weren’t aware the mobile trade show Mobile World Congress is happening in Barcelona, Spain this week. I’d probably be attending but for SMX West starting tomorrow in San Jose, California. The European show is mostly about hardware, carriers and devices, a larger version of CTIA here in the US. Yesterday there […]
The days of the good old medium rectangle, wide skyscraper and leaderboard may be numbered. The Interactive Advertising Bureau (IAB) has released a new standard display ad package that includes the 970×250 Billboard, the 970×90 Pushdown and the 300×600 Filmstrip, among others. It’s the first time the IAB has introduced a new standard ad portfolio […]
When you’re determining social media ROI, sometimes you’ve got to get your hands dirty. With data, of course. Specifically, let’s talk about campaign variables. It’s an off-puttingly science-y name for a concept that’s really pretty simple: Tagging all the links you send out via social media channels to keep track of how they’re doing. The […]
“I don’t think they were ever not evil,” I’m quoted as saying about Google in a New York Times column yesterday. True enough, I said that. But I wanted to provide some further context about my comments as well as the truly disastrous two months Google has had on the public relations front. In Google Many Still […]