As a student of performance marketing, I enjoy keeping up on industry publications and forums. One of the many things I love about this industry is the insight and sharing of information that takes place. Anyone smitten by affiliate marketing knows the daily challenges that often accompany the rewards of working in such a young […]
A recent study from Pew Interactive polled Facebook users on how exactly they use the various elements of Facebook. A handful of interesting findings were uncovered including a segment of “power users,” gender-based differences and activity usage. Power Users One of the most prevalent themes in the data is the minority existence of “power users” that […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: US Smartphone Share: Android Now 47 Percent, Apple 29 Percent, Others Down This afternoon comScore released December marketshare data for US smartphones. Android continued its march toward 50 percent penetration, while […]
This afternoon comScore released December marketshare data for US smartphones. Android continued its march toward 50 percent penetration, while Apple also gained. All others declined. According to the data, Samsung is the top smartphone OEM. The company also said that 40 percent of the US adult population owned smartphones as of December. This number is […]
Less than a month to go before Google’s new privacy policy changes happen. Microsoft is running an ad campaign encouraging switching to its services as safer or more private. The US Congress is still asking questions. Headlines have painted a worrisome picture. But Google’s users seem largely unconcerned. That’s no surprise. They probably shouldn’t be. […]
When asked the question, “Notice anything new on Facebook?” — besides the company’s filing for an IPO, of course — my guess is you would answer it with gusto and say “Timeline” or “Ticker.” And you would be correct — at least for the most part. There was another large change that managed to fly quietly […]
As widely anticipated Facebook filed its S-1 to go public today, and interesting fact emerged. Facebook — out of necessity — will soon become the largest mobile ad network in the world. Throughout the S-1 Facebook makes reference to mobile. It sees mobile as both a threat and essential to its future growth. (Last year I […]
Facebook has filed its IPO paperwork and the S-1 statement contains an utterly dizzying amount of statistics. The numbers provide a glimpse into Facebook’s stunning growth since its founding in 2004, with a particular emphasis on what’s been happening over the past three years. Here’s a look in graphical/chart form at some of the most […]
The day many have eagerly awaited has arrived. Facebook has filed to go public. Its S-1 document is available for anyone to review. We’ll be taking a deeper look, ourselves. For now, consider this a live blog of what I find interesting in it. What I’m highlighting generally comes as you read down through the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Expands Enhanced Brand Profiles – And Not Just For Advertisers As expected, Twitter has expanded its enhanced brand profiles product to several new account holders today — and it’s not […]
As expected, Twitter has expanded its enhanced brand profiles product to several new account holders today — and it’s not only being rolled out to advertisers. In a statement, Twitter says the enhanced profiles are rolling out to non-advertiser organizations and even individuals. “Enhanced profile pages will continue to roll out to advertising partners, as […]
That didn’t take long. Google has reacted to Microsoft’s ad campaign that slams Google’s forthcoming privacy policy changes with a mythbusting blog post. Here’s a look at the myths Google says are out there, the facts it claims are true and my own fact checking of both Google and Microsoft. Short story? They both seem […]
The world’s largest marketers have begun to wise-up to the potency and power of online advertising. Proctor & Gamble, who spend $10 billion annually, announced they would be laying off 1,600 jobs and will be relying on digital marketing for savings. P&G is still planning on spending 9 – 11% of sales on advertising, they […]
There is no slow-down in sight for social advertising. According to eMarketer, Twitter ad growth is projected to be up 83% in 2012 and LinkedIn will see a 46.1% increase. Twitter 2012 advertising revenues are estimated to be 259.9 million while LinkedIn will be close behind at 226 million. Twitter ad revenue is extremely U.S. […]
A recent study from the Ehrenberg-Bass Institute analyzed the engagement of Facebook fans. The results aren’t great. Only 1.3% of fans actually engage with brands within Facebook. The metric used for the study is the “People Talking About This” metric, a number generated from users taking actions on Facebook. The research looked at the top 200 […]
Maybe it’s a sign of success when Jon Stewart decides your social network is big enough to mock. Mock he did to Google+ last night on The Daily Show, ironically on the same night that Google+ won an award at The Crunchies. The Daily Show send-up happened when Stewart was talking about US presidential candidates […]
Last September, Google CEO Larry Page warned Google’s biggest threat was Google itself. His words are ringing true, as Google arch-nemesis Microsoft is seizing on Google’s recent missteps to score some points through a newspaper ad campaign that pitches Microsoft’s products as treating customers better than Google’s do. The ads — running in the Wall Street […]
When Flickr Product Chief Markus Spiering wrote a couple weeks ago about things that were being discarded as part of a “New Year’s cleaning,” there was no mention it would include the site’s core customer service team. But at least some, if not all of that team, was given pink slips on Monday — and, […]