MarTech is your source for ecommerce content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Shoppers are increasingly using digital channels to buy products, even when they visit physical stores. It’s no longer a question of if your customer is online, but how you can use specific touchpoints to help them on their journey. This transformation in experience brings retail chains, direct-to-consumer brands and even traditional consumer packaged goods in closer competition as they all strive to deliver the seamless purchase options their customers prefer.
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Mohala needed to offer customers a hands-on experience in order to demonstrate the appeal of their unusual eyewear offering.
Braze has released a set of solutions to help retail and e-commerce brands leverage zero- and first-party data in a no-code environment.
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Heyday’s CMO Reema Batta and Amazon veteran Jason Boyce share e-commerce strategies for a competitive marketplace with big rewards.
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before. Learn more about digital experience platforms.
In this webinar, we examine the martech that brands like New Balance and lululemon use to power their digital experiences.
Yahoo’s new partnership with MikMak brings native ads and analytics to CPG brands breaking into e-commerce
E-commerce advertisers will have access to demographic, psychographic and behavioral insights.