Ecommerce
MarTech is your source for ecommerce content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Shoppers are increasingly using digital channels to buy products, even when they visit physical stores. It’s no longer a question of if your customer is online, but how you can use specific touchpoints to help them on their journey. This transformation in experience brings retail chains, direct-to-consumer brands and even traditional consumer packaged goods in closer competition as they all strive to deliver the seamless purchase options their customers prefer.
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Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Talkwalker acquires Reviewbox as UGC importance grows
The deal combines two key areas for customer insights: social media and reviews.
Constant Contact to expand capabilities through SharpSpring acquisition
E-commerce provider will pick up lead gen and CRM capabilities when it acquires SharpSpring.
Voice, video, Shopping Graph: A marketer’s guide to Google I/O announcements
Also, improvements to in-app deep linking capabilities.
AGI’s year of digital transformation
How the global food infrastructure giant reinvented itself as a content powerhouse.
Reinventing websites for brands and ecommerce: Monday’s daily brief
Plus, Martech is hiring
Unified ID 2.0, ecommerce Shopper Experience: Thursday’s daily brief
Plus, Yelp expands Waitlist for disrupted diners
SEO year in review 2020: COVID forces platforms to adapt their local and ecommerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
How Cuisinart cooked up a new ecommerce website
How Cuisinart rapdily re-purposed their ecommerce site.
4 ways to make your ecommerce experience engaging and bright
The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual experience.
Building a better Budweiser eCommerce platform
AB InBev found the commerce and supply chain features it needed in VTEX.
How to prepare your ecommerce ad strategy for an uncertain Q4
What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the quarter.
Release Notes: Jivox launches purchase predictions for eCommerce
The solution generates and actions real-time purchase predictions.
What do digital commerce advertising management platforms offer?
Looking to automate and optimize your ecommerce ad campaigns? Digital commerce ad management tools might be for you.
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category.
May ecommerce exceeds holiday 2019, setting up the battle of the marketplaces
Walmart brought in more online revenue than eBay in May for the fist time.
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on ecommerce marketplaces.
4 takeaways from Walmart’s Q1 earnings for brands, ecommerce marketers
Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make ecommerce more profitable.
Amazon Posts: A feed-based shopping experience on Amazon
If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new placement.
Considering software to manage your digital commerce advertising? Here’s what you need to know.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
MarTech Minute: Nuance’s AI-powered call center solution, Builder’s ecommerce apps for SMBs
A quick round up of the latest marketing technology news and announcements.
Amazon FBA challenges highlight broader vulnerability in ecommerce ecosystem
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever.
Coronavirus and ecommerce: It’s complicated
While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the ecommerce outlook.
Why ecommerce companies need to build shipping costs into prices
Including the price of shipping into products can help manage expectations of consumers, avoid buyer reluctance and increase revenue.
Ecommerce category pages outperform product detail pages in SERPs
New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic.
Introducing the Periodic Table of Digital Commerce Marketing
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the download.
Why the retailers closing stores probably won’t see a major ecommerce uptick
There's an underappreciated relationship between online and offline retail.
Here’s how to modify your ecommerce campaign for B2B and B2C
There are many similarities and relevant tactics to connect businesses with consumers and other businesses.
Group Nine launches ‘Sparkle Ads’ test for ecommerce brands on the Sparkle platform
The ads will appear on POPSUGAR with plans to extend across the companies other media brands.
Make 2020 the year for ecommerce to get better with the mobile experience
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.
Get inside the buyer’s brain to boost ecommerce sales
How you can apply scientific psychological principles to influence consumer behavior on your site.
Shorter holiday season won’t dampen ecommerce sales with revenue expected to surpass $143 billion
Adobe predicts a 14% lift in ecommerce sales this holiday season, with consumers spending more than $9 billion on Cyber Monday alone.
Shopify introduces native chat tool for ecommerce sites on the platform
Shopify Chat offers merchants a chat application for their online stores at no additional cost.
Pinterest adds new ecommerce layer with personalized ‘shopping hub’ atop user feed
Products highlighted in the personalized shopping hub are curated from retailers' organic Pins and Catalog feeds.
Microsoft acquires ecommerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising.
Constant Contact launches ecommerce enhancements
Constant Contact will now offer WooCommerce integration, new features for Shopify merchants.
GetResponse adds new webinar features, integrations with ecommerce, online payment and Facebook Ads
The company is expanding the platform well beyond email.
The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion
Here's a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with it.
MarTech Today: Venzee’s middleware for blockchains, PullString’s new platform for voice-based interactions & Yoysis’ voice-controlled ecommerce platform
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Venzee launches the first middleware to optimize blockchain-bound data Nov 16, 2017 by Barry Levine Called Mesh, it washes, dries and shines data until it’s ready to be written without the […]
Automattic’s WooCommerce ecommerce platform now connects with Square
WooCommerce, a WordPress plugin, says this was its most requested integration.