What is B2C marketing? Definitions and strategies
Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond.
Johanna Marmon is a writer and editor with more than 20 years' experience covering a variety of professional services and industries, including law, for corporate, trade, and consumer audiences. Currently a marketer in the architecture/engineering/construction (A/E/C) space, Johanna directs the response to complex RFPs and works with business developers on capture strategy for multimillion-dollar pursuits and proposals. A native of South Florida, she lives in upstate New York with her husband, two boys, and an unruly Wheaten terrier named Scout. She is never not on deadline.
Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond.
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