Ecommerce
MarTech is your source for ecommerce content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Shoppers are increasingly using digital channels to buy products, even when they visit physical stores. It’s no longer a question of if your customer is online, but how you can use specific touchpoints to help them on their journey. This transformation in experience brings retail chains, direct-to-consumer brands and even traditional consumer packaged goods in closer competition as they all strive to deliver the seamless purchase options their customers prefer.
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Secrets for digital commerce success in 2016
How do you stand out from the competition in the digital marketplace? Columnist Jason Warnock outlines three commerce strategies to help brands meet their goals and win over consumers.
Mobile Is Converting: Accounts For More Than 30 Percent Of US Ecommerce Transactions In Q2
Online retailers and travel firms find success with apps. Cross-device measurement is becoming increasingly important.
Marketing Day: Twitter Expands Ad Platform, Google Analytics Launches Enhanced Ecommerce & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Infographic: @RedSox 2nd Most Influential #MLB Team On Twitter The Sox would likely be #1, if it wasn’t for those damn Yankees. (Yes, I went there, readers; I’m from New England, so […]
Enhanced Ecommerce For Google Analytics Rolls Out Of Beta
Google’s overhaul of ecommerce features in Google Analytics is now officially out of beta. Launched in May to provide merchants with a more complete view of how visitors navigate through the purchasing funnel, “Enhanced Ecommerce” is being released today with more tools. Also new for ecommerce advertisers, Google is rolling out a new Shopping Campaigns report […]
Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report]
This holiday season, the retail sector is on track to rake in $61.8 billion in ecommerce sales, a 15 percent increase over 2012, according to eMarketer’s latest estimates. Sales in November and December will account for 23.5 percent of all US retail ecommerce sales this year, on par with last year’s share. Overall, retail ecommerce […]
Amazon And eBay Same Store Sales Growing Faster Than Overall Ecommerce
ChannelAdvisor’s August report on Same Store Sales (SSS) shows that, despite slight dips from July, Amazon and eBay continue to show stronger growth than the ecommerce market as a whole. Amazon SSS rose 24 percent in August while eBay SSS increased by 19 percent, compared to 16 percent growth for overall ecommerce (excluding travel) in […]