MarTech is your source for ecommerce content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Shoppers are increasingly using digital channels to buy products, even when they visit physical stores. It’s no longer a question of if your customer is online, but how you can use specific touchpoints to help them on their journey. This transformation in experience brings retail chains, direct-to-consumer brands and even traditional consumer packaged goods in closer competition as they all strive to deliver the seamless purchase options their customers prefer.
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At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new placement.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever.
Including the price of shipping into products can help manage expectations of consumers, avoid buyer reluctance and increase revenue.
New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic.
Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and challenges.
The ads will appear on POPSUGAR with plans to extend across the companies other media brands.
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.
Adobe predicts a 14% lift in ecommerce sales this holiday season, with consumers spending more than $9 billion on Cyber Monday alone.