Customer journey orchestration
MarTech is your source for customer journey orchestration content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our customer journey orchestration buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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MarTech Today: Autopilot’s collaborative customer journey, Twilio buys SendGrid & Facebook’s Project Ripley
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Autopilot debuts real-time collaborative customer journey map Oct 16, 2018 by Barry Levine The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as […]
Autopilot debuts real-time collaborative customer journey map
The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as add annotations or manage campaign functions.
Mobile is taking over the customer journey
Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site.
Customer journey orchestration
Security breaches, no longer aberrations, need their own customer journeys
Especially with the tight turnarounds mandated by GDPR and others, brands need to plan the steps for communicating with, and retaining, their customers.
Customer journey orchestration
MarTech Today: Advertisers’ top fears, customer journeys for security breaches & the enterprise mindset
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018 Jun 12, 2018 by Robin Kurzer Regardless, advertisers will give a larger portion of their […]
Customer journey orchestration
Report: More touchpoints and channels in the customer journey than ever before
The report shows tremendous growth in ad tech and IoT interactions and takes a deeper look at how retail is flourishing.