MarTech » Digital transformation » MarTech Today: Autopilot’s collaborative customer journey, Twilio buys SendGrid & Facebook’s Project Ripley

MarTech Today: Autopilot’s collaborative customer journey, Twilio buys SendGrid & Facebook’s Project Ripley

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Autopilot debuts real-time collaborative customer journey map Oct 16, 2018 by Barry Levine The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as […]

By Barry Levine

Published on October 17, 2018 • Last updated on June 6, 2023 • 2 minutes read

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

Autopilot debuts real-time collaborative customer journey map
Oct 16, 2018 by Barry Levine
The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as add annotations or manage campaign functions.
Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform
Oct 16, 2018 by Robin Kurzer
The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for years.

From Marketing Land:

The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
Oct 16, 2018 by Digital Marketing Depot
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data?
Facebook: Coming to a TV near you?
Oct 16, 2018 by Amy Gesenhues
The company is rumored to be working on a device under the name Project Ripley to launch next spring.
Last call! Secure your seat at SMX East now
Oct 15, 2018 by Marketing Land
Actionable SEO and SEM tactics that deliver amazing results: That’s what you’ll get by joining us next week for SMX® East, October 24-25 in New York City. Grab your All Access pass by October 23 and save $100 off on-site rates.

From Around The Web:

3 Reasons Why Now is the Time to Bring Your Martech Stack Into the Visual Era, Movable Ink Blog
It turns out that Facebook could in fact use data collected from its Portal in-home video device to target you with ads, Recode
The end of ad fraud and the promise of the blockchain, Marketing Tech
Clarifai’s AI can detect ‘unsavory’ content in images and videos, VentureBeat

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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