Work with partners who can help you build an early warning system for any data issues that arise because your investment is at stake.
Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants.Rex Briggs | Dec 28, 2018 at 9:05 am ET
How to assess your business' needs and adopt tools that provide real-time, person-based insights into your marketing efforts.Rex Briggs | Nov 2, 2018 at 1:17 pm ET
Around the world, marketing professionals working with brands large and small are facing a problem. It’s never been easy to measure marketing impact and quickly find ways to drive a higher ROI, and what makes the situation worse is that many of the tools upon which we rely were developed when we were primarily marketing […]Rex Briggs | Jul 9, 2018 at 11:59 pm ET
Contributor Rex Briggs outlines a process for finding a competitive advantage through unified measurement.Rex Briggs | May 16, 2018 at 9:51 am ET
You may have heard about the wisdom of crowds, but how can you unlock this asset in your digital marketing work? Contributor Rex Briggs shares processes to use and pitfalls to avoid.Rex Briggs | Feb 14, 2018 at 12:11 pm ET
When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex Briggs shares five suggestions.Rex Briggs | Oct 25, 2017 at 1:27 pm ET