Spark creativity: 11 tips to build a more creative business
Creativity is an integral part of keeping any business competitive, but it takes work to maximize your workers’ creative potential.
Brian Solis is Global Innovation Evangelist at Salesforce. He’s also a world-renowned digital anthropologist, keynote speaker, and 8x best-selling author. For over 20 years, Brian has studied Digital Darwinism to understand the impact of disruption on businesses, markets, and society. In his work, he humanizes emerging and disruptive trends to help leaders see new and more meaningful possibilities for digital transformation and innovation. Brian’s research explores experience design (CX, UX, BX), AI and the cognitive enterprise, and human behavior.
Creativity is an integral part of keeping any business competitive, but it takes work to maximize your workers’ creative potential.Brian Solis | Aug 22, 2019 at 2:22 pm ET
Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site.Brian Solis | Jun 26, 2018 at 3:19 pm ET
Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices.Brian Solis | Apr 10, 2018 at 1:19 pm ET
Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences.Brian Solis | Jan 8, 2018 at 9:50 am ET
With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust.Brian Solis | Jan 2, 2018 at 10:21 am ET
In an age when consumers expect deep personalization, AI is here to help. So what's the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption.Brian Solis | Sep 27, 2017 at 3:10 pm ET
Today's highly connected consumers expect instant gratification. Contributor Brian Solis explains how brands can gain a competitive advantage by optimizing mobile experiences to deliver real-time value to these customers.Brian Solis | Sep 18, 2017 at 1:16 pm ET
Today's retail environment demands a shift in mindset and an unprecedented level of consumer understanding. Contributor Brian Solis lays out the path he believes retailers must take to be successful.Brian Solis | Jun 29, 2017 at 12:38 pm ET
Everyone wants to achieve mobile success, but how do you go about it? Contributor Brian Solis shares analysis of Google's advice on how marketers can take advantage of micro-moments.Brian Solis | Aug 3, 2016 at 11:15 am ET
Is your business thinking like a mobile consumer? Columnist Brian Solis details the questions brands should be asking themselves in our mobile world.Brian Solis | Mar 30, 2016 at 9:46 am ET