Spark creativity: 11 tips to build a more creative business
Creativity is an integral part of keeping any business competitive, but it takes work to maximize your workers’ creative potential.
Brian Solis is Global Innovation Evangelist at Salesforce. He’s also a world-renowned digital anthropologist, keynote speaker, and 8x best-selling author. For over 20 years, Brian has studied Digital Darwinism to understand the impact of disruption on businesses, markets, and society. In his work, he humanizes emerging and disruptive trends to help leaders see new and more meaningful possibilities for digital transformation and innovation. Brian’s research explores experience design (CX, UX, BX), AI and the cognitive enterprise, and human behavior.
Mobile is taking over the customer journey
Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site.
Brands, please stop ruining the consumer mobile journey with desktop experiences
Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices.
How AI and CLV help app marketers drive business growth
Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences.
Empowered consumers are searching for the best and worst brands before they buy
With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust.
Busting AI myths: Why AI will help marketers usher in an era of extreme personalization
In an age when consumers expect deep personalization, AI is here to help. So what's the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption.
To mobile consumers, impatience is a virtue: How the on-demand economy is reshaping micro-moments
Today's highly connected consumers expect instant gratification. Contributor Brian Solis explains how brands can gain a competitive advantage by optimizing mobile experiences to deliver real-time value to these customers.
What’s the future of modern commerce? Or, why did Amazon buy Whole Foods?
Today's retail environment demands a shift in mindset and an unprecedented level of consumer understanding. Contributor Brian Solis lays out the path he believes retailers must take to be successful.
Five ways marketers can win in mobile-first micro-moments
Everyone wants to achieve mobile success, but how do you go about it? Contributor Brian Solis shares analysis of Google's advice on how marketers can take advantage of micro-moments.
3 keys to architecting customer experiences that go beyond the desktop
Is your business thinking like a mobile consumer? Columnist Brian Solis details the questions brands should be asking themselves in our mobile world.