Customer journey orchestration
MarTech is your source for customer journey orchestration content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our customer journey orchestration buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Customer journey orchestration
Driving growth through data: Optimizing the purchase stage
Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value.
Marketing automation software for small business: How to get started
Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth.
Customer journey orchestration
The power of customer data across the journey: Acquisition
Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust.
Marketing artificial intelligence (AI)
Getting the most from your AI investment
Everyone is talking about generative AI, but that may not be the best place to start your AI journey.
Customer journey orchestration
How to use conversion data to enhance top-of-funnel marketing
Here's how enabling conversion data to inform customer acquisition efforts can help marketers boost performance over time.
Customer journey orchestration
Continuous improvement and innovation: Successful customer journey operations
Learn the essentials of feedback loops, experimentation and agility to deliver continuous improvement in customer journey operations.
How consumers are contacting brands on social media this holidays
74% of customers will be reaching out to brands over social. Here’s where they’ll be and why, according to a new Sprout Social study.
Customer journey orchestration
Why marketers should focus on growth loops, not funnels in customer journey orchestration
Find out how these strategic cycles can level up your marketing, break down team silos and drive better results.
Customer journey orchestration
The role of governance: Successful customer journey operations
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.
La-Z-Boy embarks on its digital transformation journey
How the iconic furniture brand plans to haul its data collection and analysis into the 21st century.
Customer journey orchestration
3 reasons why customer journeys are the key to better experiences and profits
Here's how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue.
Customer journey orchestration
Collaboration across people, processes, data and platforms: Successful customer journey operations
The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences.
Marketing artificial intelligence (AI)
New genAI marketing solution rolled out on Google Cloud
Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development.
Customer journey orchestration
Questions to ask vendors before buying a customer journey orchestration solution
Important steps to take and questions to ask when narrowing the CJO field.
Customer journey orchestration
How to decide if you’re ready for a customer journey orchestration solution
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
Customer journey orchestration
Customer journey orchestration. What is it and how does it work?
Here are the goals and core capabilities of customer journey orchestration solutions.
Salesforce: AI is the new UI
Salesforce plans to extend Einstein GPT across all its clouds as well as Slack and Tableau. "We are on the precipice of an AI revolution."
How to do marketing personalization at scale
How Domino's, DICK'S Sporting Goods and other brands are leveraging personalization software solutions — and getting results.
Customer engagement: Moving from value creation to value expansion
Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value.
Customer journey orchestration
How to build a customer journey orchestration strategy
Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions.
How Home Depot and Kroger use RMN to improve shoppers’ ad experience
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
AI powered marketing automation: How to make it work for you
AI and customer journey orchestration can take your existing marketing automation approaches to the next level.
Why B2B brands must focus on orchestrating meaningful customer engagement
Driving demand in B2B is no longer enough. To achieve growth, look across the full spectrum of the customer lifecycle.
Customer journey orchestration
Why marketers should care about customer journey orchestration
CJO is essential to creating seamless customer experiences across all touchpoints. Here's what you need to know.
3 steps to navigating the complex customer journey
The key to marketing success and scale is to refine your customer journey down to the essentials — the critical path.
How to sharpen your B2B marketing experience strategy
Make sure you’re delivering experiences to buyers with the right level of targeting.
3 steps to building an effective martech stack
Identify core customer and business needs first. Then build your stack accordingly.
How to prepare teams for customer journey orchestration
Here are all the teams who will be involved in implementing the CJO platform and what you need to do to prepare them.
What is programmatic advertising? Here’s what every savvy marketer needs to know
Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights.
Webinar: Use a golden record of data to enhance customer experiences
Learn how to deliver highly-personalized experiences with quality data.
Webinar: Deliver highly-personalized experiences with quality data
Tune in for ‘golden record’ use cases to drive consumer engagement and ROI.
How to ID and organize data with a new CDP
To get the most out of your CDP, make sure the customer journey and your company’s internal infrastructure are aligned.
Customer journey orchestration
Customer journey orchestration platforms: Getting started on CJO
Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success.
Marketing collaboration and experimentation in action
Optimizely customers discuss how they are using the DXP's products at Opticon 2022.
Customer journey orchestration
How customer journey orchestration affects process: Getting started on CJO
Here are three processes essential for succeeding with CJO.
Customer journey orchestration
Preparing people for customer journey orchestration: Getting started on CJO
How to get ready to implement customer journey orchestration. First: think about the people involved.
Customer relationship management (CRM)
Salesforce unveils features to boost automation for marketing and sales
Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels
How to use AI to discover the causes behind customer actions
AI-powered causal analytics provides an alternative to A/B testing.
Customer journey orchestration
HubSpot pairs community with a connected platform
At Inbound 2022, HubSpot filled in the dots between the need for community and the demand for a connected customer experience
Customer journey orchestration
The crisis for disconnected B2B marketers
At HubSpot's Inbound 2022, the buzz is around creating communities and the company's new Customer Journey Analytics offering.