Customer engagement: Moving from value creation to value expansion
Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value.
Carlos Hidalgo is the co-founder and CEO of Digital Exhaust, a data-driven AI-enabled consultancy that helps B2B and B2C clients experience sustainable growth by aligning marketing, sales, and customer success to deliver meaningful engagement to their customers at every stage of the customer lifecycle. Over the course of his 29-year career, Carlos has worked with organizations of all sizes in delivering growth strategies, leading change management initiatives, developing human-centered corporate cultures, and advising executives on how to maximize their organization's growth. Carlos is the author of Driving Demand, which is ranked as a top 5 marketing book of all time by Book Authority and also The UnAmerican Dream, which was released in 2019. Additionally, Carlos is an international keynote speaker and TEDx speaker. Carlos has won numerous awards and has been named to some of the most prestigious leadership lists in the industry.
Where B2B brands win and lose on customer retention
To expand your customer relationship and maximize CLV, activating your customers through delivery and adoption is key.
Why B2B brands must focus on orchestrating meaningful customer engagement
Driving demand in B2B is no longer enough. To achieve growth, look across the full spectrum of the customer lifecycle.