The Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.
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Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
Emails with personalized subject lines get lower open rates (18.79%) than generic ones (22.14%).
The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.