Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » B2C Marketing » Page 3

B2C Marketing

MarTech is your source for B2C marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper:

  • Most marketing fails before it starts — here’s how to fix it
  • Using AI to improve customer experience and customer journey orchestration
  • MarTech Replacement Survey: Marketers want better features from their martech solutions
  • Martech failure? 50% say loyalty programs don’t offer much value

Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!

Performance Marketing

Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want

Unique program titles went from 646,000 in 2019 to 817,000 today.

Constantine von Hoffman | Apr 6, 2022 at 2:35 pm ET

Customer & Digital Experience

Good morning: The more diverse your team, the more successful it is

How do you find the people who aren't at your table?

Constantine von Hoffman | Apr 6, 2022 at 9:06 am ET

Digital Transformation

Good morning: Demand for transformation

The latest from The MarTech Conference.

Chris Wood | Mar 30, 2022 at 10:09 am ET

Performance Marketing

Data.ai launches new solutions for the app ecosystem

Formerly App Annie, data.ai is introducing a new app taxonomy and an in-app purchase SKU.

Kim Davis | Mar 29, 2022 at 1:36 pm ET

Digital Transformation

Breaking down the digital transformation of today’s customer journeys

Buyers are on “the customer journey of a lifetime" coming off of a two-year period where digital became dominant and relationships were forged behind screens.

Chris Wood | Mar 29, 2022 at 12:07 pm ET

Customer & Digital Experience

Braze for Commerce will deliver personalization powered by first-party data

Braze has released a set of solutions to help retail and e-commerce brands leverage zero- and first-party data in a no-code environment.

Kim Davis | Mar 28, 2022 at 1:59 pm ET

Digital Transformation

Cable TV subscriptions set to drop below 50% of all US households

Between 2016 and 2021 cable has lost more than 25% of all US households.

Constantine von Hoffman | Mar 17, 2022 at 1:38 pm ET

Digital Transformation

Good morning: B2B is adopting D2C habits

The B2B business customer has adopted many of the buying habits of D2C e-commerce consumers.

Chris Wood | Mar 16, 2022 at 9:53 am ET

Customer & Digital Experience

What you need to know about mobile game advertising

Mobile game consumer spend reached $116 billion in 2021 -- up $16 billion from the year before

Constantine von Hoffman | Mar 11, 2022 at 2:23 pm ET

Marketing Management

US consumers overwhelmingly support businesses cutting ties with Russia

Gartner survey also finds customers don't want companies touting charitable actions, either.

Constantine von Hoffman | Mar 9, 2022 at 10:37 am ET

Data

Does your organization need a call analytics platform?

Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.

Pamela Parker | Feb 19, 2022 at 3:09 pm ET

Digital Transformation

COVID-19 prompts consumers to ask big questions

Marketers must align with the revolutionary changes consumers are undergoing thanks to the pandemic.

Kim Davis | Jan 10, 2022 at 10:34 am ET

Customer & Digital Experience

Customers demand digital-style experiences in physical retail stores

A Bazaarvoice survey finds that customers and retailers largely agree that the in-store experience needs digital components.

Kim Davis | Dec 16, 2021 at 2:47 pm ET

Data

Samsung Ads rolls out data partnership with major marketing platforms

Samsung Onboarding Partner Program will become available in early 2022 and allows advertisers to bring in their own audience data and preferred segments.

Chris Wood | Dec 14, 2021 at 2:05 pm ET

Customer & Digital Experience

Good morning: Exits for Amazon sellers

Looking at the Amazon aggregator phenomenon.

Kim Davis | Nov 15, 2021 at 9:49 am ET

Marketing Management

Amazon sellers battle the giant’s algorithm-based policy- and decision-making

At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it.

Kim Davis | Nov 12, 2021 at 11:46 am ET

Customer & Digital Experience

Demandbase added to the 365 Customer Insights ecosystem

The Demandbase group of companies will bring a portfolio of account-based B2B data to Microsoft's CDP.

Kim Davis | Nov 8, 2021 at 4:01 pm ET

Data

How Sony Interactive Entertainment built a winning marketing data strategy

Sony Interactive Entertainment found ways to improve its data strategy in a transformed digital landscape.

Corey Patterson | Nov 8, 2021 at 3:24 pm ET

Digital Transformation

B2C is transforming too: Tuesday’s daily brief

CPG brands are finding out they need to raise their direct-to-consumer game.

Kim Davis | Jun 15, 2021 at 9:57 am ET

B2C Marketing

Amperity’s new generation CDP targets enterprise B2C

Amperity CDP targets the retail industry.

Rodric Bradford | Sep 23, 2020 at 11:17 am ET
  • «
  • 1234
  • »

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

5 Steps: How Marketing Leaders Succeed with Digital Work Management

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.