Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want
Unique program titles went from 646,000 in 2019 to 817,000 today.
B2C Marketing
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- MarTech Replacement Survey: Marketers want better features from their martech solutions
- Martech failure? 50% say loyalty programs don’t offer much value
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Good morning: The more diverse your team, the more successful it is
How do you find the people who aren't at your table?
Good morning: Demand for transformation
The latest from The MarTech Conference.
Data.ai launches new solutions for the app ecosystem
Formerly App Annie, data.ai is introducing a new app taxonomy and an in-app purchase SKU.
Breaking down the digital transformation of today’s customer journeys
Buyers are on “the customer journey of a lifetime" coming off of a two-year period where digital became dominant and relationships were forged behind screens.
Braze for Commerce will deliver personalization powered by first-party data
Braze has released a set of solutions to help retail and e-commerce brands leverage zero- and first-party data in a no-code environment.
Cable TV subscriptions set to drop below 50% of all US households
Between 2016 and 2021 cable has lost more than 25% of all US households.
Good morning: B2B is adopting D2C habits
The B2B business customer has adopted many of the buying habits of D2C e-commerce consumers.
What you need to know about mobile game advertising
Mobile game consumer spend reached $116 billion in 2021 -- up $16 billion from the year before
US consumers overwhelmingly support businesses cutting ties with Russia
Gartner survey also finds customers don't want companies touting charitable actions, either.
Does your organization need a call analytics platform?
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
COVID-19 prompts consumers to ask big questions
Marketers must align with the revolutionary changes consumers are undergoing thanks to the pandemic.
Customers demand digital-style experiences in physical retail stores
A Bazaarvoice survey finds that customers and retailers largely agree that the in-store experience needs digital components.
Samsung Ads rolls out data partnership with major marketing platforms
Samsung Onboarding Partner Program will become available in early 2022 and allows advertisers to bring in their own audience data and preferred segments.
Good morning: Exits for Amazon sellers
Looking at the Amazon aggregator phenomenon.
Amazon sellers battle the giant’s algorithm-based policy- and decision-making
At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it.
Demandbase added to the 365 Customer Insights ecosystem
The Demandbase group of companies will bring a portfolio of account-based B2B data to Microsoft's CDP.
How Sony Interactive Entertainment built a winning marketing data strategy
Sony Interactive Entertainment found ways to improve its data strategy in a transformed digital landscape.
B2C is transforming too: Tuesday’s daily brief
CPG brands are finding out they need to raise their direct-to-consumer game.
Amperity’s new generation CDP targets enterprise B2C
Amperity CDP targets the retail industry.