Marketing contribution is the new attribution
Attribution turns complex buyer journeys into neat charts. Marketing contribution looks at the content, conversations, and decision points those charts miss.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
A. Lee Judge is a Keynote Speaker on Sales and Marketing and the author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine. With 20 years of enterprise experience, A. Lee Judge is sought after by Sales and Marketing leaders and is the founder of Content Monsta, a B2B video and podcast production company. Revenue Teams book A. Lee Judge for company kickoff events, SKOs, RKOs, and executive meetings. He delivers practical frameworks that align Sales and Marketing, connect content to revenue, and drive measurable results. As a Sales and Marketing Speaker and advisor, A. Lee Judge equips teams with actions they can use right away.
Attribution turns complex buyer journeys into neat charts. Marketing contribution looks at the content, conversations, and decision points those charts miss.
A. Lee Judge | Aug 20, 2026 at 8:28 am ETUse video interviews, transcripts, and retrieval-augmented generation workflows to create more original and differentiated content.
A. Lee Judge | May 8, 2026 at 8:47 am ET