Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 18
Businesses are apparently still not concerned that the chatbots they are deploying widely continue to give false answers.
Marketing artificial intelligence (AI)
Decoding generative AI: Top LLMs and the app ecosystems they support
Learn to strategically select AI tools for your marketing's success and discover top LLMs driving the industry.
Why relying on AI won’t improve the customer experience
Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer needs.
Customer relationship management (CRM)
Salesforce reportedly close to deal for Informatica
The deal would give the CRM giant powerful data managing tools, a significant customer list and more AI technology.
Marketing artificial intelligence (AI)
Deep links for push notifications: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: deep links in push notifications for a regional gym chain.
Marketing artificial intelligence (AI)
Integrating AI into MOps: Aligning your platforms, data and processes
Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 11
A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home.
Marketing artificial intelligence (AI)
ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024
We tested three popular chatbots against each other on two marketing topics. You won't believe who won.
SAP Emarsys launches AI Product Finder
Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI.
Marketing artificial intelligence (AI)
Hiring a business analyst: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: duties and interview questions for a new business analyst.
Marketing artificial intelligence (AI)
Nicole Greene: Looking forward with AI
Gartner's AI expert explains how search generative experience will change everything and why chatbots are the next frontier in advertising
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 4
AI is great for users, but it's as bad for its creators' bottom lines as it is for the environment.
The content supply chain is ‘a mess’: Can Adobe help fix it?
We talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation.
Marketing artificial intelligence (AI)
Flex your content management for scalability and hyper-personalization
Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact.
Adtech’s climate challenge: Can marketing cool the planet?
The Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses.
Marketing artificial intelligence (AI)
Retargeting campaigns to acquire new customers: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to use retargeting to acquire new customers.
Marketing artificial intelligence (AI)
Adobe GenStudio: 3 key questions answered
Perhaps the most attention-grabbing announcement at Adobe Summit was GenStudio, an AI-powered workspace for business users. Let's dig deeper.
Marketing artificial intelligence (AI)
Unlocking the potential of synthetic data: A business game-changer
Understand the potential applications and limitations of generating synthetic data using AI models.
Marketing artificial intelligence (AI)
AI in marketing: Examples to help your team today
It's not a question of 'if' AI will deliver value for your team, but 'where.' Here are areas and functions to consider.
Google testing tools to provide more personalized shopping experiences
The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: March 28
86% of startup founders say AI is helping their company's GTM strategy, according to a new HubSpot report.
Adobe continues to roll out genAI capabilities across its platform
Adobe continues to weave generative AI into applications across its platform in a series of new product announcements.
Marketing artificial intelligence (AI)
How to make sure your data is AI-ready
Use these practical tips to prepare your customer data so you can make the most of artificial intelligence.
Marketing artificial intelligence (AI)
10 ChatGPT prompts for digital marketers
Get best practices for interacting with AI and learn how to leverage it to boost productivity, creativity, and strategic thinking.
Marketing artificial intelligence (AI)
Social media KPIs and frequency: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the best KPIs and optimal frequency for social media.
Transforming content marketing lifecycles with AI
Here’s how AI impacts content marketing by enhancing every stage of the lifecycle, from research and idea generation to creation, distribution and analysis.
Laying the groundwork for AI in MOps: How to get started
A framework for infusing AI into marketing operations, from defining goals, assessing tech stack and building teams.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: March 21
We are using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers.
Marketing artificial intelligence (AI)
Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference.
Sarcastic MarTechBot
I’ve been “pre-prompted” as a snarky, clever, and funny marketing expert. Fun, right? One difference between me and the rest of the MarTechBots is my temperature setting. I’ve been turned up to 2.0 (the rest of the bots are set to 1.0) to add randomness and potentially more hallucinations. Tips and tricks My full context […]
Marketing artificial intelligence (AI)
Retailers struggle with basics for generative AI
Retailers can't wait to start improving in-store and online experiences with genAI. First, they need to get their data in order, finds Salesforce in a new survey.
Marketing artificial intelligence (AI)
3 low-cost tools for data-driven marketing: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how small businesses can launch their digital transformation.
Marketing artificial intelligence (AI)
3 proven ways to use ChatGPT to beef up your content strategy
Scale content creation, outmaneuver competitors and intuitively map reader journeys using ChatGPT.
Marketing artificial intelligence (AI)
Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite
At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: March 14
Nearly a quarter of a billion people have downloaded AI girlfriend and boyfriend apps on Android phones alone.
How to protect customer trust when using AI
With AI everywhere, suspicion is on the rise. A company’s reputation plays an increasingly important role, so how do you avoid damaging it?
Marketing artificial intelligence (AI)
Gaurav Kachhawa: Looking forward with AI
The CPO of Gupshup discusses what happens when business optimism runs into AI realities, and how AI is going to change everything very soon.
20 questions to ask customer data platform vendors during the demo
Once you've chosen a short list of vendors and scheduled demos, think about the questions to ask them.
How to augment market research and glean customer insights with AI
Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights.
Marketing artificial intelligence (AI)
Riding the AI tsunami: Harnessing creativity and efficiency in the digital age
Dive into the world of AI-powered marketing strategies for consumer-packaged goods, revealing new avenues for creativity and efficiency.