The loyalty gap: What customers value vs. what brands deliver
Separate loyalty myths from what the data says. Learn where loyalty programs lose people, and what actually makes them stay.
MarTech Webinars
What Good GEO Actually Looks Like
Discover a repeatable framework for reviewing your site, spotting gaps, and deciding what to fix first.
Who’s Really Clicking Your Ads? The Clicks That Were Never Human, and How to Reclaim That Budget
In episode two of The Hidden Budget, Seif Khemaissia of BrandPilot AI sits down with ad fraud researcher Dr. Augustine Fou to separate what the platforms report from what independent research finds.
Cross-channel SEO: How one conversation fuels brand visibility everywhere
Learn how to transform a single SME interview into a unified, high-impact content strategy that boosts your brand's search visibility across every digital channel.
Data management platform (DMP)
The data trust crisis: Why your customer data is getting worse
We explore how to bridge the gap between perceived and actual data quality, ensuring your targeting and measurement remain grounded in reality even when certainty feels out of reach.
Data management platform (DMP)
If You Can’t Trust the Data, What’s It All For?
A candid fireside conversation about the real cost of marketing data you can't trust and what it takes to fix it in complex, highly regulated enterprise environments.
There Is Money Hiding in Your Ad Budget. Here Is How AI Finds It and Turns It Into Growth.
Stop wasting ad spend on hidden leaks and non-human clicks. Learn how independent AI recovers lost budget in 30 days to fuel real growth.
Your Schema Says One Thing. Google’s NLP Sees Another. That Gap Is Your Content Strategy
Your schema markup declares what your brand is. Google’s NLP models decide what machines actually see. The distance between those two is the most precise content gap analysis you can run, and you don’t need to be a developer to build it. Using the agentic coding tool of your choice (Antigravity, Claude Code, or Codex), […]
Mastering the New Era of Search: How Brands Win Customers in an AI-Led Buyer Journey
This session lays out a practical framework for unifying search strategy across all three channels, from AI visibility to the human connection that closes the deal.
Why Most B2B Brands Get Cited in AI Search but Never See It in Revenue and the Three-Layer Framework That Changes That
We'll reveal a three-layer framework that explains why AI search citations fail to drive pipeline for most B2B brands, and what teams that are seeing revenue impact are doing differently.
The Target Bidding Apocalypse and How We’ve Been Here Before
Starting on August 17th, Google’s target-based bid strategies will aim to achieve the exact target CPA or target ROAS set in the account – no more, no less. While some have treated this update as the latest apocalyptic change from the engines, Reva Minkoff reminds us that we’ve been here before. Join her for a […]
Engineering Consent: Precision Activation at Scale
The most advanced marketing teams are not just collecting data. They know exactly what they can do with it.
Pipeline Plays Top Demand Teams Are Running
Plays driving pipeline at in-person and virtual events — and how to run them yourself.
Beyond Navigation: Advanced Architecture and AI
The session addresses SEO misconceptions that have persisted for decades, from the three-click rule to the belief that taxonomy is only hierarchy. It also examines why AI cannot generate effective wireframes.
Webflow AEO: From insight to action, at scale
We'll share what separates brands that show up in answer engines from those that don’t, along with practical frameworks for improving AEO performance.
2026 CX Trends Shaping Customer Trust and Personalization
Join Adobe experts and Virgin Atlantic to explore the trends redefining the customer experience in the AI era.
When Consent Controls Growth: AI, Data Permissioning, and Marketing ROI
Adobe and OneTrust unpack how emerging consent requirements for AI and sensitive data are changing digital marketing.
Building Smarter Content Workflows with AI: Risks, Realities, and Lessons Learned.
In this session, we’ll get specific about what that infrastructure looks like, from content modeling to composable architecture, and how it becomes the foundation your AI stack actually runs on.
The AI Impact Playbook: Navigating the Roadmap to Success
Strategies for aligning IT, marketing, operations, and sales around a unified AI vision
Winning hearts with intelligence: How AI can stop the loyalty drop
Join this webinar to learn how AI, when combined with the power of human connection, can stop the drop—moving beyond mere discounts and rewarding past relationships.
Your customers have outsmarted your marketing. Learn how to keep pace.
Learn how to move beyond static automation and leverage AI to build adaptive, responsive campaigns that outpace even the most strategic customers.
The Automation Drift and How to Correct Course
Making a case for being deliberate about how you instruct, monitor, and correct automated systems.
Link Building in the Age of AI Search: How To Build Links That Establish Legitimacy
In this session, Michael Johnson, CEO of Resolve, breaks down why link building that chases an algorithm fails and what off-page SEO factors actually drive visibility in the new search landscape.
1 Year → 1,000 Links: How Digital PR Builds Authority for SEO and AI Search
We reveals the framework behind 12 digital PR campaigns that generated more than 1,000 media placements, and explain how teams can replicate this process using research-driven stories and AI-powered workflows.
How LLMs Choose Sources & Answer Elements
We'll explore the mechanics behind AI answer generation and examines the signals that influence which sites get surfaced, referenced, and cited in LLM-powered search experiences.
The Performance Divide: How Data Foundations Determine ROI in Modern Marketing
This session is designed for marketing leaders seeking to operationalize AI at scale and translate momentum into measurable, defensible business impact.
AI Search Picks Winners. Here’s the GEO Strategy Behind It.
A clear framework for building an AI Search strategy and measuring performance in an environment where selection matters more than ranking.
Is Your Content Falling Through the AI Cracks?
When discovery starts beyond your website and apps, how can your brand show up in ways that build trust?
Protect Your Reputation in 2026: Preventing & Fighting Fake Reviews
This session will equip you with the tools and strategies to stay ahead of emerging threats and turn review management into a competitive advantage in 2026.
Tackling Privacy and Personalization: Fireside Chat with PwC and the NFL
How consumers choose to share their personal data is fundamentally changing. Today’s organizations must rethink how they build trust, deliver value, and personalize experiences without compromising privacy. Consent and preference management puts consumers in control, enabling them to define how their data is used across marketing, targeting, and engagement, while giving brands a scalable foundation […]
Do More With More: How Marketers Who Learn to Manage Agents Multiply Capacity
Stop manual execution and start delegating. Learn how to manage AI agents to multiply your marketing capacity and scale your impact.
This is What Happens When You Add AI to Your (Fragile) Stack & Processes
Stop AI from breaking your marketing! Join this webinar to learn how to integrate AI into legacy stacks and rigid workflows without creating chaos or inconsistent results.
Measuring AI Answers: How 3rd-Party Sites Influence Who Gets Cited
Stop guessing why your brand vanishes from AI answers. Learn Citation Labs' proven model to track visibility, defend your budget, and master the new SEO.
Your Pipeline Is Lying to You: How AI Reveals the Revenue You’re Missing
In 2026, AI will be at the core of every demand generation strategy. Here’s how it’s transforming the marketing landscape: Join us for an exclusive session, where we’ll dive deeper into these trends and hear how you can harness AI for smarter marketing in 2026.
The GEO Imperative: Why Brands Must Optimize for AI Discovery
Generative AI is no longer an experiment—it’s rapidly becoming the default way customers discover, evaluate, and engage with brands. These engines are shaping first impressions, driving recommendations, and even influencing purchasing decisions in ways that traditional search and media never did. Waiting is no longer an option: brands that don’t actively optimize for Generative Engine […]
The Event Experience Equation: Small Tweaks That Drive Big Pipeline Impact
Video is what wins. And virtual events are one of the most effective ways to create it while still connecting deeply with your audience. In this upcoming webinar, “The Event Experience Equation: Small Tweaks That Drive Big Pipeline Impact”, Goldcast’s Cindy Dubon and Tori Whalen break down how Goldcast’s growth marketing team designs event experiences […]
From SEO to GEO: What the Shift Means For Your Site and Your Brand
The shift from SEO to GEO is real, and it’s already shaping how prospects, customers, and LLMs understand and interact with your brand. In this changing environment, one thing remains: Your website is still the best signal to feed your audiences your story. Join Search Engine Land and Contentful for this live session and you’ll […]
Beyond Awareness: Putting AEO into Action for AI-Powered Search and Conversion
Marketers have heard the buzz: Answer Engine Optimization (AEO)is reshaping how people discover and interact with brands in an AI-driven world. But how do you execute strategies that positively impact AEO in practice? In this live conversation, go beyond theory to see how to evolve from SEO to AEO in four stages. You’ll learn how […]
AI’s Next Leap: How First-Party Data And Governance Unlock Personalization At Scale
AI is no longer just about efficiency—it’s becoming the engine of full-scale media transformation. But most organizations are still stuck in pilot mode, struggling to bridge the gap between experimentation and enterprise-wide adoption. The roadblock? Personalization—the very promise of AI—requires trustworthy, well-governed first-party data. Without it, teams face fragmented systems, blind spots, and stalled progress. […]
Finding the Funnel in the LLM Era: Rebuilding Customer Journey Paths in AI Search
You can’t track prompts the way you track SEO rankings. AI search reshapes how users explore and evaluate brands. Marketers need better ways to connect what happens in prompts to what happens in reality. In this webinar, Myriam Jessier, search industry veteran, will break down how prompt tracking, persona injection, and clickstream data work together […]