Digital video ad spend surges as AI and targeting reshape strategy
Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Jamie Finstein joins the IAB with 15+ years of experience focused on digital strategy and investment, most recently at GroupM/WPP. During her time in the media agency world, Jamie worked with brands across a variety of industries including Luxury, CPG, Retail, Beauty to accelerate their digital media approaches, incorporating innovative tactics to help their businesses grow.
Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes.
Jamie Finstein | May 5, 2026 at 9:15 am ET