AI usage surges 6X for local search, fragmenting the digital ecosystemÂ
Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.
SOCi's latest articles
Why growing restaurant chains win at local search and AI visibility
Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, social, and AI.
Why the F.A.C.T.S. model is the key to search everywhere optimization
Learn how to boost visibility across search, social, reputation, and AI using SOCi's F.A.C.T.S. model for multi-location brands.
Winning the next era of local visibility: How AI is changing local search
Learn how to optimize for AI-driven discovery across Google Search, Maps, and Gemini in this exclusive webinar with SOCi and Google.
The Localized Marketing Benchmark Report 2021
Businesses have faced many challenges recently, and consumer trends have made effective localized search and social marketing strategies essential to success. How well have multi-location businesses embraced this and what can you learn from the top brands? The third-annual Localized Marketing Benchmark Report (LMBR), presented by Localogy and SOCi, analyzed over 275 multi-location brands to […]
Forrester Study: The Localized Marketing Imperative
7 in 10 marketers with access to a solution that manages all localized content across locations see a resulting positive impact on localized marketing. Are you one of them? This complimentary study conducted by Forrester Consulting on behalf of SOCi discusses the dire need for multi-location marketers to enable and execute a localized digital presence […]