Reid Holmes

Reid Holmes is an award-winning creative director, best-selling author, award-winning keynote speaker and founder of House of Holmes Idea Labs. 

With over 30 years of experience in branding and creative strategy, he’s worked with some of the world’s most iconic marketing leaders at brands like Burger King, H&R Block, and Mayo Clinic and others. His work has been recognized by most every award show in advertising, but more importantly, it has driven results. 

Throughout his career, Reid has seen how CMOs are not set up to win. Their success is measured by the sales curve, yet the sales team reports directly to the CEO; customer Service is reporting to Operations; or most critical, paid performance marketing leaves no room for top of funnel investment. 

Reid’s mission is to change this for CMOs so they can drive the results their CEOs expect. Particularly as AI enters the chat and brand marketers are left to figure out how yet another tool must deliver results. 

This is why he wrote the book Appreciated Branding. It’s all about small bets that earn appreciation in the marketplace and in the algorithms long before asking for the sale. Proactively solving bigger problems for consumers makes the brand and its values understood, cared about, “surfaced” in AI and customers motivated to act long before the inevitable “call to action.’

Having raised three children, Reid lives in the twin cities with his wife Katy, a dog and a cat with attitude problems.