Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
What happens after your digital campaigns drive a prospect to call? For most marketing teams, it’s a black box. This benchmark report analyzes over 60 million phone calls across nine B2C industries — revealing how effectively digital channels drive qualified phone leads, how well contact centers convert them, and how your Google Ads performance compares […]
Customer relationship management (CRM)
The Silent Salesforce ROI Gap maps the five problems found in nearly every Salesforce environment: low staff adoption, weak member engagement, untrusted data, an underused platform, and operational bottlenecks.
Learn how leading teams are moving past basic AI content generation to embrace workflow automation and decision intelligence, all while leveraging hybrid in-house and agency models.
This report surveys 693 U.S. consumers across seven high-stakes industries to benchmark shifting attitudes toward AI across the buying journey, reveal a critical response-speed gap that's costing brands conversions, and show where marketing and CX leaders should invest next.
Discover where AI spend is leaking value and what separates this year's leaders from the laggards.
Marketing budgets are under pressure, but teams still evaluate media on delivery rather than quality. The disconnect is costly: spend flows toward low-cost inventory that clears the bar on paper but fails to drive results. Brands closing that gap use quality signals that predict attention and outcomes to guide smarter media decisions and get more […]
The 2026 Outcomes Guide examines 60 paid campaigns across 16 industries to show what's working, where performance breaks down, and how attention influences full-funnel outcomes.
The new report explores where the brand–local relationship breaks down, what the highest performers do differently, and how AI is starting to reshape the franchise operating model.
This Playbook is your guide to a new frontier of marketing, where human creativity meets machine intelligence, and where the brands that adapt fastest will define the next era of B2B growth.
Although global advertising investment hit $1.14 trillion in 2025, these massive sums remain inaccurately tracked. Research consistently shows that up to 47% of marketing spend is wasted on poor attribution. Consequently, only 52% of CMOs can prove marketing’s financial impact to the C-suite. With platform data systematically overstating conversions by 20-40% and global privacy regulations […]
Data management platform (DMP)
Discover how marketing organizations are preparing for AI-driven execution by building governed data foundations, strengthening decisioning controls, and operating more interoperable stacks.
This report reveals how teams are approaching AEO in practice, where execution breaks down, and what separates early leaders from everyone else.
Content management systems (CMS)
What you need to know in 2026 to choose the right CMS for your organization in one comprehensive guide.
The 2026 Direct Mail Marketing Benchmark Report combines insights from 500 marketing strategy leaders and 600 U.S. consumers to reveal how direct mail continues to deliver high-impact results. What’s inside the 2026 direct mail report?
Close the "Engagement Divide" with SAP’s 2026 Global Engagement Index. Use AI to bridge perception gaps and deliver the seamless, personalized experiences your customers demand.
The Borderless Blueprint is your roadmap to consistent, scalable, and privacy-first global measurement.
In an era where 40% of customers will walk away if they can’t use their preferred channel, “being everywhere” isn’t just a goal, it’s a survival tactic. But true cross-channel success isn’t about shouting louder; it’s about appearing smarter. Engagement shouldn’t happen in silos. Research shows that customers engaging across multiple channels spend 10% more […]
How agencies are implementing better reporting and automation to prove client ROI.
Cint’s newest guide provides the blueprint for effective measurement and maximizing every cent.
This guide reveals the blueprint that top-performing agencies use to prove their impact, strengthen client trust, and scale efficiently.
Stop guessing and start leading. Master the 2026 landscape with data from billions of campaigns. Get the benchmarks you need to dominate cross-channel marketing today.
Stop stalling in pilot mode. Learn the executive mandates and operational pillars required to move AI into reliable production and finally deliver measurable ROI.
Struggling to break through digital fatigue? We surveyed 600 consumers to see how direct mail earns trust and drives ROI in a screen-saturated world.
Stop losing 2.5B high intent users. Your audience has moved beyond the traditional search bar. Are your ads keeping up? Master the Omni Search future and capture the moments that drive real results. [
Modern commerce is undergoing its most profound transformation since the birth of the internet.
The search landscape isn't just shifting—it’s being rewritten. While SEO remains a cornerstone, the rise of AI-driven responses means your brand needs a new playbook to stay visible. If you aren't optimizing for Answer Engines, you’re becoming invisible to the modern researcher.
As AI reshapes marketing and analytics, consent must evolve from static, one-time permissions to dynamic, ongoing governance to maintain customer trust and enable responsible personalization. With legal, governance, and compliance concerns cited as top barriers to AI adoption for over half of organizations, adaptive consent strategies are now essential for powering personalization while adhering to […]
The marketing landscape is being reshaped by three powerful forces: AI, data gravity, and privacy. Snowflake’s annual Modern Marketing Data Stack report is your guide to turning this complexity into a competitive advantage. Inside, discover the key trends, leading technology vendors, and real-world strategies that top marketers are using to drive impact.
The Salesforce Data Cloud Architect’s Handbook is a comprehensive dive into platform concepts, architectural patterns, and best-practice methodologies essential for designing, integrating, and activating customer data at scale with Salesforce Data Cloud. Authored by Eliot Harper (former Salesforce MVP Hall of Famer, and current Salesforce Director of Partner Enablement), this guide is a must-have for […]
Consumer behavior is shifting—and fast. In 2024, FMCG e-commerce grew 11%, with global traffic hitting 24.7B monthly visits. Mobile drove 60% of that traffic, and platforms like YouTube (+25%) and Instagram (+34%) became key discovery channels. AI is quickly reshaping the space too—ChatGPT-driven traffic soared 1138% in just one year. Behind the momentum lies a bigger story: new channels, new rules, and new […]
Black Friday Cyber Monday (BFCM) is as important to brands as it’s ever been: 2 in 5 consumers plan their holiday shopping around these sales. For retailers, these trends present an opportunity. The teams that adapt their strategies to reflect how shopping behavior is changing will be able to capture a larger share of wallet […]
AI agents and large language models (LLMs) are transforming how consumers discover and choose businesses, collapsing the traditional search journey into instant recommendations. This white paper unpacks why classic SEO is no longer enough — and introduces Location Performance Optimization (LPO), a revenue-focused discipline built for the AI era. Learn the essential signals that matter […]
When intelligent systems seamlessly enhance every touchpoint customers have with a brand — that’s the power of AI agents to revolutionize customer experience. AI agents can make decisions, perform tasks and adapt to an environment without constant human intervention to automate a broader range of tasks, including core business functions. Download this guide from Snowflake to […]
Today’s content landscape demands more than adaptation. It calls for leadership. This playbook highlights the top content trends impacting publishers across the board, from modular content strategies and automation to smarter collaboration and ethical AI adoption. Discover how to streamline workflows, amplify creativity with AI and free up time for strategic storytelling. Packed with survey […]
Artificial intelligence is transforming how companies, creators and customers create, communicate and compete. This guide offers practical insights, considerations and best practices to help you navigate the AI revolution with confidence. From avoiding common adoption traps to integrating AI into workflows while preserving authenticity, you’ll learn how to balance speed, quality and trust. Whether you’re […]
In 2024, retail marketers faced rising CPCs, flat conversions, and new challenges driven by AI-powered search. Semrush partnered with RetailX to analyze thousands of retail SERPs and uncover what’s changing—and how top retailers are responding. From competitive traffic shifts to the real impact of AI Overviews, this whitepaper breaks down what’s working, what’s not, and […]
AI is transforming marketing. But without consented, high-quality first-party data—and a clear privacy framework — your strategy is at risk. In this executive guide from OneTrust and MarTech, discover how to turn compliance into a competitive edge and build a data foundation that fuels trusted, scalable AI.What You’ll Learn: Get the insights you need to […]
Franklin Madison Direct’s 2025 Direct Mail Marketing Benchmark Report combines the latest marketer and consumer research to present a full-spectrum view of the current and future landscape of direct mail. Their 2025 research shows that mail has not only maintained its effectiveness but, in many cases, outperformed other direct marketing channels. Discover why marketers are […]
The 2025 B2C Buyer Experience Report reveals that while consumers show surprising acceptance of AI in their buying journeys, they’re not ready to abandon human connections. Brands face a delicate balancing act: AI can enhance efficiency and provide quick answers, but consumers still crave human expertise and empathy for complex, high-stakes purchases. The research uncovers […]
This white paper outlines how organizations with multiple teams, departments, or locations can streamline their email marketing by adopting a centralized, multi-account solution. It highlights three key reasons to make the shift: With features like tiered account access, branded templates, campaign approval workflows, and centralized reporting, Constant Contact’s Multi-Account solution empowers distributed teams while preserving centralized […]