Mike Myers And His Sears Canada Employee Brother Attempt To Save The Company With An Ad
If anything can save the struggling company, it's this quirky, hilarious and on-target video ad.
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Steve Hall's latest articles
This Hotel’s RFID Bracelets Make Social Sharing Easy For Super Lazy Vacationers
At this social-media-friendly resort, all-inclusive really means all-inclusive. It'll even take your picture and share it to Facebook for you automatically.
Starwood Touts New Keyless Mobile Check-In App With Goofy Videos
The hotel company is raising awareness about a new feature on its loyalty program app.
British Airways Follows ‘Visit Mum’ Viral Success With #WelcomeOfHome Social Contest
British Airways taps into the sentimentality of many expatriates' desires to visit their faraway homelands and families.
This Amazing ‘Double-Sided’ Video Tells The Story Of Two Honda Civics
Honda and W+K deliver viewers to an alternative universe to show a different side of the new Civic.
Beer Brand’s #EmptyPint Social Campaign Offers Free Pint To Those Who Tweet Image Of Empty Pint
How do you encourage beer consumers to drink up and have another? Fuller's social media campaign offers to buy the next round.
Progressive Insurance #FloBron Campaign Meets With Mixed Response
The financial services company has sparked serious discussion with what seems to have been intended as a lighthearted effort.
Budweiser Taps Millennials With #HolidayBuds Vintage Wooden Crates And Labels
The Anheuser-Busch brand tries to get hipsters talking in social media by issuing limited-edition products and playing on their nostalgia.
Lowe’s Extends #LowesFixInSix Vine Campaign With Eight ‘Helpful Hint’ Vines
BBDO New York follows up its award-winning low budget video work with additional installments.
Sennheiser Creates Interactive Video You Can Control With Your Head
The headphone company provides music lovers with an unusual interactive video experience.
In #TreatPromo, Honda To Give Candy To Those Who Tweet It With A Halloween Costume Pic
The carmaker has teamed with candy brand Mike and Ike to give away free coupons to everyone who participates.
Oral Roberts University Marries Social Media With Outdoor Ads For #HeadedtoORU Campaign
The college taps into and creates excitement by crowdsourcing photos tagged with the campaign's hashtag.
Baskin-Robbins #TrickBRTreat Solicits Answers To Halloween-Themed Questions
By answering questions about the company's frozen treats and Heath Bar, Twitter users have the chance to win ice cream and candy.
Vine Celebrity Logan Paul Touts JBL Cordless Headphones By Re-Enacting Twitter-Submitted Epic #CordFail Stories
JBL promotes its cordless headphones by showing what can go wrong with the regular kind.
Air New Zealand Releases Sequel To Popular Hobbit-Themed Safety Video
Air New Zealand has one-upped itself. Two years ago, the airline debuted a Hobbit-inspired in-flight safety video to promote the first movie in The Hobbit Trilogy. This video featured Hobbit and Lord of the Rings director Peter Jackson, along with actors and characters from the film. Since its debut online, the video has racked up 12 million views. This […]
Laphroaig Scotch Extends #OpinonsWelcome Campaign With Halloween-Themed Video And Signature Drink
Just in time for Halloween, Laphroaig Scotch is out with a timely extension to its #OpinionsWelcome campaign, which asks people to give their honest opinion about the whisky. The latest video in the series asks Halloween party-goers their Trick or Treat-like opinion of Laphroaig. The video is unscripted — and refreshingly, not 100% positive of the product, […]
Travel Site Partners With Prolific Instagramers To Crowdsource Travel Guides
Splendia chose to highlight the work of talented photographers in various cities, compiling them into "city guides."
Clerk Dupes Shoppers Into Haggling Over The Price Of Groceries To Tout Edmunds.com
Car site Edmunds.com aims to make the current auto-buying process look ridiculous by comparing it to other shopping experiences.
TLC’s Cake Boss To Host Interactive Live-Streamed Holiday Cooking Show
The cable network turns online to boost brand awareness and loyalty as prime baking season arrives.
Comedian Nick Thune Punks Millennials As Lyft Driver In A Honda Fit
Hidden cameras show off the comedian's antics and the uncomfortable reactions of his passengers.
Jack Daniel’s Opens World’s First Crowdsourced Bar
To celebrate its 164th birthday, the bourbon brand orchestrated the creation of the venue for its party.
Ronald McDonald House Celebrates 40th With #forRMHC Global Social Media Campaign
The charity arm of the fast food giant is out with a campaign for a big anniversary.
Watch These Crazy Bungee Jumpers Make A Basketball Shot To Win NBA Global Games Tickets
A snack food maker touts its NBA Global Games sponsorship with a heart-pounding stunt.
HP Enlists Vine Celebrities — And Everyone Else — To Help Kevin #FindRalph
Have you seen Kevin's lost iguana? Well, if HP has its way, you'll be seeing pleas for help finding Ralph in a variety of social channels.
MassMutual’s #LoveisaGift Social Initiative Aims to Raise $50K For Easter Seals
The life insurance company turns people's attention to the ones they love in a philanthropic social effort.
True Religion Jeans Seeks #BeSoBold Moments With Hipsterific Ode To Millennials
The fashion brand seeks to associate itself with bold style trend setters in a new campaign and contest.
Celebrities #FeelingNuts About Testicular Cancer Awareness Campaign
It's the latest challenge-driven social media campaign for a good cause, and it doesn't even require pouring ice water over your head.
Nescafe Locks Thousands Of Red Mugs To Fences Then Provides Combination With Facebook App
Finding inspiration from love locks on bridges around the world — along with research that showed the red Nescafé cup to be a meaningful representation of the brand — Croatian agency Drap put together an interesting outdoor activation with a little digital tossed in. Earlier this year, the agency locked thousands of red Nescafé mugs to bridges, benches […]
Foot Locker Presents The Horse With Harden Challenge
Horse. No, not the creature you ride — the game you play with your friends that requires one player to match the basketball shot of another. Foot Locker arranged a game of HORSE with Houston Rockets player James Harden. But it wasn’t just your typical game of HORSE in which one NBA star tries to one-up the other. Rather, […]
Puking Robot App Aims To Stop Kids From Robo-Tripping
Health non-profits team to show kids the detrimental effects of using drugs.
Pampers Teams With Video App Magisto To Help Parents Share Their Children’s Precious Moments
What could be more engaging to parents than the opportunity to make and share videos of their kids?
MINI Community Car Contest Solicits Design Ideas
BMW’s MINI, ever the awesome advocate of brand customization, has launched the MINI Community Car contest. The brand is urging people to “get hands-on and design their dream MINI.” The contest calls for people to submit their design ideas — basically wraps — for a MINI. A contest website supplies all the details and templates […]
Studio Launches Competition To Gamify Game That Will Promote Upcoming “Shaun The Sheep” Film
Once upon a time, movie marketing consisted of posters, billboards and TV commercials. My, how we’ve grown up over the years! Who would have thought an app game could be used to promote a movie release? Well, that’s pretty much standard practice now for certain films. One such film, Shaun the Sheep (due to be released […]
American Greetings Leverages Nostalgia With Crowdsourcing Effort
The company is soliciting proposals for videos featuring the Care Bears and Strawberry Shortcake.
Lufthansa Spreads Campaign Across Social Media With ‘Selfie Ad Unit’
No one looks at ads, right? Especially those pesky little mobile ones. They’re just… so annoying! But what if a mobile ad was actually engaging? No, not engaging in the way too many gurus would have you believe when they ridiculously pontificate about the wonders of engagement. No, actual engagement as in the person becomes […]
Spotify-Powered PartyDrone Flies Over Concert-Goers’ Heads And Plays Their Favorite Songs
A mobile phone service company tries to raise awareness by making music fans look up.
Pandora Surprises Users With Live, One-On-One #ThumbMoments Concert With Lindsey Stirling
The music service plays with the idea of the personalized musical experience by taking things a step further -- a big step further.
Emojew App Has Fun With Emoticons And Encourages Charitable Donations To Food Bank
With the major Jewish holidays upcoming, BBR Saatchi & Saatchi has created an amusing app for a worthy cause.
Philips Sonicare Gamifies Tooth Brushing With App
The electric toothbrush maker tries to win parents over to its new Sonicare for Kids offering, aiming to make brushing resemble a video game.
Burt’s Bees Founder To Read #BurtsBeeDay Wishes To Bees During Live Web Event
The skin care company's eponymous founder is curating socially-submitted content in a live web show.