Baskin-Robbins #TrickBRTreat Solicits Answers To Halloween-Themed Questions

Just in time for Halloween, Baskin-Robbins has launched a “spooktacular” Twitter sweepstakes campaign in partnership with Hershey’s. The fact that John Oliver just skewered sugar seems to have had no effect.

This week through Halloween, the brand will post Halloween-themed questions relating to Hershey’s Heath Bar and Baskin-Robbins’ frozen items to its @BaskinRobbins Twitter account.

Those that choose to respond to @BaskinRobbins between 11:00 a.m. and 4:00 p.m. EST with the hashtag #TrickBRTreat will be entered into a drawing that will, each day, award two winners a $50 gift certificate to Baskin-Robbins along with a year’s supply of Heath Bars. Sugar haters need not apply.

Here are a couple of questions Baskin-Robbins asked:

(1/2): How will you HEATH® this Halloween? pic.twitter.com/ml6VMTZDQD

— Baskin-Robbins (@BaskinRobbins) October 27, 2014

(1/2): Who would you treat to a HEATH® 31º Below this Halloween? pic.twitter.com/z57qAZZH4y

— Baskin-Robbins (@BaskinRobbins) October 28, 2014

And here are a few answers:

@BaskinRobbins definitely @Lunachique! She my sweetie! #cone #TrickBRTreat #sweeps

— michele malone (@lolamichele) October 28, 2014

@BaskinRobbins I would treat my husband and my kids #TrickBRTreat #sweeps

— Dawn May-Bradley (@itssoeasy2me) October 28, 2014

@BaskinRobbins I'd share it with my wonderful boyfriend @ChristianN23 & our 2 year old son! :) #TrickBRTreat #sweeps

— ✞ipp® (@derailedrants) October 28, 2014

Part of the campaign also includes promotion of Baskin-Robbins’ Pumpkin Patch Cake and Fall Harvest Roll Cake which can be ordered online and customized with the buyer’s flavor of choice.

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Steve Hall

Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.