Baskin-Robbins #TrickBRTreat Solicits Answers To Halloween-Themed Questions
By answering questions about the company's frozen treats and Heath Bar, Twitter users have the chance to win ice cream and candy.
Just in time for Halloween, Baskin-Robbins has launched a “spooktacular” Twitter sweepstakes campaign in partnership with Hershey’s. The fact that John Oliver just skewered sugar seems to have had no effect.
This week through Halloween, the brand will post Halloween-themed questions relating to Hershey’s Heath Bar and Baskin-Robbins’ frozen items to its @BaskinRobbins Twitter account.
Those that choose to respond to @BaskinRobbins between 11:00 a.m. and 4:00 p.m. EST with the hashtag #TrickBRTreat will be entered into a drawing that will, each day, award two winners a $50 gift certificate to Baskin-Robbins along with a year’s supply of Heath Bars. Sugar haters need not apply.
Here are a couple of questions Baskin-Robbins asked:
(1/2): How will you HEATH® this Halloween? pic.twitter.com/ml6VMTZDQD
— Baskin-Robbins (@BaskinRobbins) October 27, 2014
(1/2): Who would you treat to a HEATH® 31º Below this Halloween? pic.twitter.com/z57qAZZH4y
— Baskin-Robbins (@BaskinRobbins) October 28, 2014
And here are a few answers:
@BaskinRobbins definitely @Lunachique! She my sweetie! #cone #TrickBRTreat #sweeps
— michele malone (@lolamichele) October 28, 2014
@BaskinRobbins I would treat my husband and my kids #TrickBRTreat #sweeps
— Dawn May-Bradley (@itssoeasy2me) October 28, 2014
@BaskinRobbins I'd share it with my wonderful boyfriend @ChristianN23 & our 2 year old son! :) #TrickBRTreat #sweeps
— ✞ipp® (@derailedrants) October 28, 2014
Part of the campaign also includes promotion of Baskin-Robbins’ Pumpkin Patch Cake and Fall Harvest Roll Cake which can be ordered online and customized with the buyer’s flavor of choice.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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