To Combat Childhood Obesity, Mobile Music Site Plays New Artists Only When Device Senses Movement
What better way to motivate youth to move than to reward them with exclusive access to unreleased tracks from popular musicians?
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.
That Crazy Internet Meme Delta Safety Video Is On Its Way To 2 Million Views
The airline gives a cheeky nod to popular online sensations in a safety video that's also an ad.
Fashion Brand Targets Digital Savvy Shoppers With Street-View-Powered Mobile App
The youth-oriented urban clothing company sought to put its new line on the map by using the city as a backdrop.
World Wildlife Foundation’s #EndangeredEmoji Campaign Uses Twitter To Solicit Support And Donations For Endangered Species
The non-profit seizes on the fact that 17 species in the emoji alphabet are endangered.
Acura Partners With 5 Social Media Storytellers For #ILX2016 Digital 3D Flipbook Effort
The brand is challenging social media mavens to be snappy with their screenshots.
Humane Society’s Brilliant Puppy Drone Stunt Achieves Viral Success
What if a puppy was packed by a robot and delivered by a drone? The non-profit asks this question in its new campaign highlighting the plight of animals in puppy mills.
Nissan To Award Altima To The Winner Of Its #AltimaChaseSweeps Social Scavenger Hunt
The car brand is leading interested consumers on a three-week scavenger hunt, delivering clues via its social media presences.
Tempur-Pedic Mother’s Day Video Achieves Viral Success
The mattress brand touts its new line as being mother-like in its supportive qualities, while saying the world's mothers deserve to get better sleep.
Beer Brand’s #TweetAt12 Campaign Offers Free Beer To Those Who Tweet At Noon
Synchronize your watches! With a new contest, Fuller's London Pride is rewarding tweets and raising awareness of its daily quality check.
Guitar Center Teams With Grammy Winner DJ Zedd For #PlayItForward Social Amplification Remix Contest
The musical instrument retailer looks to reach aspiring musicians with a crowdsourced and celebrity-judged competition.
Audi Rick Rolls Those Expecting #WomenDrivers Meme Hilarity
Think another brand stepped in it by unintentionally giving offense? That's just what Audi and its agency want you to think.
Earth Day Efforts Encouraged Californians To Share “Acts of Green” On Social Media
A state initiative sought to use the power of social media influence to encourage resource conservation.
Storage Company’s Parenting Advice Video Goes Viral
Extra Space facilitates a conversation between veteran parents and parents-to-be, meanwhile urging expectant couples to #MakeRoomForLife by putting stuff into storage.
Minute Maid Celebrates Parents With #DoinGood Video, Blogger Partnership & Contest
Downtrodden self-doubting parents get understanding and encouragement from the Coca-Cola brand's new effort.
Durex Teams Up With Popular Vlogger Hannah Witton To Give Sex Advice In #DurexHannah Campaign
The brand is the latest to tap well-known YouTubers whose message ties in with their own.
Plum Organics’ #ParentingUnfiltered Campaign Eschews Unrealistic Portrayal Of Parenthood For Blunt Realism
The organic baby food brand aims to tell Millennial parents that it's OK to be imperfect.
Dos Equis Offers Chance To Win Most Interesting Man Contest On #DosDeMayo
The brand's iconic character is promoting the Mexican beer on a Mexican holiday -- just a few days early.
Acne Brand Debuts Teen Dramedy Series ‘The Benzacs’ on Instagram
Deutch New York helps the brand reach teens with ongoing mini-videos.
Internet Provider Puts Gaming Exec On Trial For Killing Fictional Character In #LifeOnTrial Legal Spoof
Having internet access may not be a matter of life for death, but, for many, it's certainly close. Service provider TeliaSonera takes that concept and runs with it in a new campaign.
National Park Service Partners With Joseph Gordon-Levitt’s hitRECord to Crowdsource #FindYourPark Campaign
The Grey New York campaign will solicit original artistic contributions on the hitRECord site, then mix and curate them to produce inspiring content.