Laphroaig Scotch Extends #OpinonsWelcome Campaign With Halloween-Themed Video And Signature Drink
Just in time for Halloween, Laphroaig Scotch is out with a timely extension to its #OpinionsWelcome campaign, which asks people to give their honest opinion about the whisky. The latest video in the series asks Halloween party-goers their Trick or Treat-like opinion of Laphroaig. The video is unscripted — and refreshingly, not 100% positive of the product, […]
Just in time for Halloween, Laphroaig Scotch is out with a timely extension to its #OpinionsWelcome campaign, which asks people to give their honest opinion about the whisky.
The latest video in the series asks Halloween party-goers their Trick or Treat-like opinion of Laphroaig. The video is unscripted — and refreshingly, not 100% positive of the product, either.
Accompanying the video, Laphroaig created a signature, Halloween-themed cocktail, appropriately titled “Trick or Treat,” which consists of Laphroaig, apple cider, lemon sour and a lemon wedge garnish.
The #OpinionsWelcome campaign encourages users to share their thoughts about the whisky, positive or negative, on the OpinionsWelcome microsite. From there, they can write up an opinion, design it as an ad for Laphroaig, and share it on social media under the #OpinionsWelcome hashtag.
RT @Laphroaig: If you find a woman who drinks Laphroaig, take our advice and put a ring on it. #OpinionsWelcome pic.twitter.com/8x4nspBQyY
— Amy Balmain (@AmyBalmain) September 25, 2014
@Heughan From @Laphroaig #OpinionsWelcome #OneCanDream! xx pic.twitter.com/JonlDQhIM0
— susangaj (@susangaj) October 15, 2014
Laphroaig – #OpinionsWelcome Check out this opinion, like it? You can add your own here http://t.co/xzwxuHCnAV
— Gary@ Elite Dispatch (@EliteDispatch) October 15, 2014
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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