Beer Brand’s #EmptyPint Social Campaign Offers Free Pint To Those Who Tweet Image Of Empty Pint
How do you encourage beer consumers to drink up and have another? Fuller's social media campaign offers to buy the next round.
Here’s a campaign beer drinkers will love. Working with UK agency The Corner, beer brewer Fuller’s launched a social media campaign that awards beer lovers a free pint of Fuller’s London Pride.
Those who follow @London_Pride on Twitter and tweet a picture of an empty pint of London Pride with the hashtag #EmptyPint will receive a response with a code that can be exchanged at any participating pub for a free pint of London Pride brew.
According to the brand, previous campaigns for London Pride have elevated the beer from sixth to first position in purchase intent. The #EmptyPint social media campaign aims to engage with social media-savvy ale drinkers and to raise awareness of London Pride and Fuller’s.
The social media campaign is an extension of the brand’s ongoing Made of London print and outdoor campaign which has been running for the past two years. That effort also centered on an empty pint that was accompanied by copy extolling the virtues of the brand’s heritage.
Specific support for the #EmptyPint campaign will come from print ads placed in the local newspapers Metro and Timeout.
Of the effort, Fuller’s Group Brand manager Lucy Crook said:
[blockquote]“To build on the success of London Pride’s Made of London campaign, we sent The Corner a brief to create a campaign that would be relevant to the pace of modern London, while at the same time continuing to acknowledge the brand’s iconic status as a true London original, made for Londoners since the 1950s. The Corner has created an intelligent and fun way of reaching out to Londoners through social media, and we’re thrilled to be giving London Pride drinkers a free pint in exchange for a tweet.”[/blockquote]