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MarTech » Customer & Digital Experience » TLC’s Cake Boss To Host Interactive Live-Streamed Holiday Cooking Show

TLC’s Cake Boss To Host Interactive Live-Streamed Holiday Cooking Show

The cable network turns online to boost brand awareness and loyalty as prime baking season arrives.

Steve Hall on October 20, 2014 at 3:09 pm

cake_boss_live

Working with Brandlive, on October 22 TLC’s Cake Boss will host an interactive live streamed broadcast featuring Buddy Valastro who will answer viewer questions, offer holiday baking tips and give away prizes.

The broadcast, Holiday Baking Live with Cake Boss, will be live streamed from the Cake Boss baking facility in New Jersey. Valastro will be joined by his daughter, Sofia, and Gabrielle Parisi from Carlo’s Bakery.

Post by Cake Boss Baking.

The trio will share holiday baking tips for Halloween, Thanksgiving and Christmas, and take questions from viewers via live chat, as well.

And that’s not all. E-commerce has been, ahem, baked in to the production, and viewers will be able to click “Buy Now” buttons embedded on top of various items during the broadcast. Hmm… It’s kinda like what “interactive TV” wanted to be in the nineties.

The show will be simulcast on the Cake Boss Facebook page and website. On the show info page, people can RSVP for the event to be entered to win a Cake Boss Airbrush Kit. Buddy will announce the winner during the live broadcast.

Here’s what the Facebook page for the broadcast looks like now:

cake-boss-fb-page


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

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