Vine Celebrity Logan Paul Touts JBL Cordless Headphones By Re-Enacting Twitter-Submitted Epic #CordFail Stories
JBL promotes its cordless headphones by showing what can go wrong with the regular kind.
Earlier this month, HP enlisted the help of Vine celebrities to help a little boy named Kevin #FindRalph, his pet iguana.
This week, JBL has teamed with Vine celebrity Logan Paul to help tout the brand’s cordless Bluetooth Synchros headphones with a campaign called “Fail to Win”.
Paul, who has 5.4 million followers, will Vine epic #CordFail experiences, both originals he creates and those gleaned from stories told by Twitter users that tag their tweet with #CordFail.
Those that share their #CordFail stories will have a chance to win a “JBL Epic Experience” at their choice of the NBA All-Star game, Coachella or the 2015 Grammy Awards.
Logan will tag and mention people whose ideas he reenacts in a Vine, and those folks will then be considered finalists for the Epic Experience. JBL will also award JBL Synchros E40BT or JBL Synchros Reflect BT headphones to 100 people who share their original and creative #CordFail stories.
Paul is already in full shenanigans mode and is out with some epic #CordFail’s which are, indeed, epic. Check them out.
Logan is also touting the campaign on Twitter:
— Logan Paul (@LoganPaul) October 27, 2014
The effort appears to have paid off. To date, the two Vines above have achieved 146,300 likes and 55,100 re-vines. Things aren’t so prolific on Twitter; but, according to Topsy, the #CordFail hashtag has been mentioned 854 times since launch.
In addition to the social component of the campaign, the brand has also launched two television spots which depict the whole #CordFail thing in slow motion; the second spot has an annoying, interrupted Rocky-theme routine.