Martech: Martech is Marketing Logo
  • Topics
    • Customer & Digital Experience
    • Digital Transformation
    • Data
    • Marketing Management
    • Marketing Operations
    • Performance Marketing
    • Special Reports
    • All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Marketing Management » Pampers Teams With Video App Magisto To Help Parents Share Their Children’s Precious Moments

Pampers Teams With Video App Magisto To Help Parents Share Their Children’s Precious Moments

What could be more engaging to parents than the opportunity to make and share videos of their kids?

Steve Hall on October 1, 2014 at 4:06 pm | Reading time: 2 minutes

pampers_magisto

With the knowledge that every parent on the planet has all kinds of videos of their precious little children stored on their phones, Pampers, with help from BBR Saatchi & Saatchi, teamed with video app Magisto to help parents easily create videos and share them across social media with their friends.

Magisto is an app that smartly grabs the best part of a video and seamlessly splices it together with other parts of the video. It then automatically adds graphics and music resulting in a complete, ready-to-share masterpiece.

A campaign encouraged parents to download the app and get to work creating their own magical masterpieces starring their very own children and then share those clips to Facebook, Twitter, Google+ and YouTube.

The videos themselves are sponsored by Pampers, giving the brand some pretty decent exposure in social media. The case study video below reports upwards of 7,200 video created using the app and close to 60,000 likes and views across social media.

It’s important to note this was a country-specific campaign in Israel so if the numbers seem low from an American perspective, they’re not so low when you consider the fact that Israel has just 2.5% the population of America.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    TransUnion partners with Canvas Worldwide to boost omnichannel CX
    A new way to find the tech talent you need 
    The only two things that matter in marketing
    How marketers are preparing for the future of in-game ads
    How CDPs transform donor experience for a nonprofit organization

About The Author

Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

Related Topics

Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.