Emojew App Has Fun With Emoticons And Encourages Charitable Donations To Food Bank

Well here’s a fun and quirky little promotion which aims to celebrate the upcoming Jewish New Year and High Holiday season. BBR Saatchi & Saatchi has created an app called Emojew. And, yes, it’s exactly what it sounds like.

As the campaign video explains, the iPhone and Android app is an easy and fun way to send messages to your Jewish friends. The app is a collection of funny “kosher” icons with which the sender can create a unique message.

But it’s not all just fun and games. There’s a cause marketing element to the app, as well. Those who use the app are encouraged to make an in app donation to Latet, an Israeli aid organization that supplies meals to those in need.