Emojis are Everywhere! Even In Foot Locker’s New #Shoemoji Mobile App!
Sneaker fans already express themselves via their footwear, and the athletic shoe retailer is now allowing them to do so in social media as well.
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.
Cray Party Moms Get Turnt In Hefty Video That Is So Totally On Fleek
The household plastics company makes a play for the hard-partying "Red Solo Cup" crowd with hilarious videos promoting its crack-resistant "Ultimate" cups.
Diesel Introduces New Fragrance With Crazy Video And Sense-Assaulting Website
The fashion brand aims to make a splash with a new online experience it debuted on French Vogue.
Millennial Employment Effort Shows Job Applicants’ Reactions When It’s Suggested They Sell Drugs, Get Pregnant, Hotwire A Car
The campaign for charity Circle aims to dispel stereotypes and help Millennials get a job.
TrueCar To Donate $1 For Every Instagram Photo Tagged #DogsInCars
The car buying information site seeks to associate its brand with fun -- specifically the type of joy and excitement dogs experience when riding in a car.
Boost Mobile Turns to Vine And YouTube With Creepy #ComeToData Videos
The prepaid phone player knows you check your phone in the bathroom, and, in its new campaign, reassures viewers that this practice is perfectly acceptable.
Snickers Asks YouTube Celebrities To Make Really Bad Videos For ‘You’re Not You’ Campaign
The candy brand continues its long-running campaign by enlisting web celebs to make funny videos.
Hostess #OpeningDay Tweet ‘Mistake’ Garners Brand Exactly What It Hoped For
A social media "oops" by a big brand is sure to generate lots of criticism and smug commentary. Why not capitalize on that phenomenon?
George Takei Presents #OdesFromTheCode For H&R Block
It's tax season, which means the biggies are waging a marketing war for the honor of handling your return.
Bank Saves Men From Embarrassment By Camouflaging Pinterest Pages With Man-O-Flage Browser Plugin
FirstBank seeks to promote its home loans by reaching men browsing home improvement projects.
California Coastal Commission Launches #CheckTheCoast Preservation Campaign
Campaign spokespeople Adrian Grenier and Sunshine In The Fog ask people to take a "coastie" to encourage donations to the Protect Our Coast and Oceans Fund on the CA tax form.
Driver Education School Integrates Google Street View With Online Test Preparation
The Automobile Club of Romania is creatively using technology to help those studying to get their driver's license.
Acura Targets Millennials With #ILX2016 Social Media-Based Music Campaign
Car company Acura teams up with 8 musicians to create a custom soundtrack representing the 2016 ILX's 8-speed dual-clutch transmission.
Sexual Diversity Organization Combats ‘That’s SoGay’ With #TheGaySweater
The non-profit advocacy group worked with Saatchi & Saatchi Canada to put together the campaign.
Lamar Advertising #BillboardBrackets Campaign To Stream NCAA Scores (And Fan Tweets) To Digital Billboards
The outdoor ad company is advertising... itself, and its digital billboard capabilities, in an effort that highlights NCAA March Madness live action.
Vodka Brand Creates Mobile App To Program Personalized LED Messages On Bottles
You've heard of a message in a bottle, right? Medea Vodka thinks people will be equally intrigued by a message on a bottle.
Taco Bell’s Dystopian-Themed #BreakfastDefector Campaign Rewards Those Who Solve Challenges
The fast food brand paints a bleak picture -- that can be remedied by its breakfast offerings -- in its newest effort with Deutsch LA.
Pet Food Brand Turns To Social Media To Crowdsource Pet Adoption Advocacy Film
Nature's Variety is touting the benefits of adopting pets from rescue operations and shelters, via a campaign called #LongLivePets.
Fashion Brand Buys 100 Domain Extensions, Creates Customized Site For Each
The Butterfly Twists footwear brand hosts a breakfast for fashion bloggers to kick off its new #AnywhereAnytime campaign.
Old Navy Introduces Spring Fashions With Tumblr Content And Yahoo Splash Ads
The Gap brand goes all-in with new Yahoo products to promote its spring line.