James Patterson Sells One New ‘Exploding Book’ For $294,034 & Offers 1,000 Others A Self-Destructing Interactive Reading Experience
The action-oriented author tries to inject a little excitement into book marketing.
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Steve Hall's latest articles
UPDATED: Toyota #OneBoldChoice Super Bowl Effort Invites People To Celebrate Their Dads
The car maker starts its plea for consumer engagement well ahead of the big game.
Duck Tape Re-Enacts College Football Game In Real-Time On Vine
The brand gets creative to raise awareness of its collegiate-themed (and otherwise colored or patterned) offerings.
The CDC Gamifies Shutting Down Contagions With ‘Solve The Outbreak’ Game
The agency aims to raise awareness of its activities at a time when it's in the public eye.
#ThisGirlCan Campaign Inspires Women To Wiggle & Jiggle With Pride & Purpose
A government effort to promote physical fitness among women takes a cue from marketers like Dove.
Kraft Hockeyville Enlists NHL Legend Joe Nieuwendyk For Community Hockey Arena Improvement Effort
Kraft corporate campaign seeks to align the brand with Canada's popular sport by doing a good deed for a local arena.
Inventive #CookinWithMolly PSA Calls Attention to Dangers of Party Drugs
The centerpiece online video takes a tongue-in-cheek approach to educating without lecturing.
USAA Interactive Installation At Army-Navy Game Fuels 68,000 Social Impressions
The insurance company for military personnel and their family facilitates social media shares and gets lots of activity.
Nike To Create 100,000 Personalized Videos For Nike+ Users
Working with AKQA, Nike is helping everyone celebrate their workout achievements by creating customized videos using personalized Nike+ user data. The videos highlight the individual’s 2014 achievements and offer a look forward to 2015. Each one-minute film, illustrated by French artist McBess, is created by using location, weather, activity and individual movement data. It’s the […]
Gay-Themed Taco Bell Spec Ad Sees Viral Success & Praise From Brand
A daring creative agency gets Yum Brands' attention with an unauthorized video ad.
Jeep ‘River In The City’ Stunt Transports Unsuspecting Drivers To Urban Wilderness Wonderland
The SUV maker highlights the versatility of its Cherokee via a stunt it's leveraging through online channels.
Allstate’s Mayhem Sold The Entire Contents Of This Couple’s House While They Were At The Sugar Bowl
In a campaign some dismiss as fear-mongering, the insurance provider highlights the risks of being burglarized because thieves use social media to see who's not home.
Jose Cuervo Plays “Auld Lang Syne” With 57 Tequila Bottles
As you head out for New Year’s Eve festivities tonight, here’s a little inspiration for your evening. Traditionally, New Year’s Eve is associated with champagne. But Jose Cuervo would like you to alter your mentality on that tradition. To help you do so, they’ve come up with an interesting method of persuasion. Working with agency McCann […]
Hyundai’s Exobaby Ad “Tops” Viral Video Chart
It’s December 30. And you know what that means, right? We’re in the heart of the holiday week. And you know what else that means? None of you are working. None of you are creating awesome sauce we can write about here on Marketing Land. But the show must go on, and go on it does. […]
Arcade Claw Machine Calls Attention To Plight Of Homeless
If you walk through any arcade, movie theater lobby or seedy carnival, you’ve most certainly seen a claw machine — that special vending machine device which dispenses toys if only you can manage to grab and hang on to a particular object. Fundación Gente de la Calle, a Chilean charitable organization which aids the homeless, has partnered with […]
Mazda Teams With Mogees To Turn Vehicle Into Musical Instrument
Earlier this month, Mazda worked with Mindshare UK to turn the Mazda3 into a musical instrument using a product called Mogees, which turns everyday objects into music-producing objects by converting vibrations into unique musical sounds. The brand covered the Mazda3 with Mogees, and then the car was “played” by a group of percussionists. As part of the brand’s […]
Beer Brand Lets People Attach Video Messages To Their Bottles
While marketers have long argued over the usefulness (or not) of QR codes, this debate has not stopped brands from implementing the technology wherever and whenever they can. Working with Del Campo Saatchi & Saatchi, Argentinian beer brand Andes has come up with an ingenious little QR code-fueled mobile video stunt entitled “Message in a Bottle.” […]
5 Days Of Equality Campaign Recognizes Revoked Same-Sex Marriages
Working with Razorfish New York, LGBT advocate and news organization GLAAD launched 5 Days of Equality, a social media-style anniversary celebration for 31 same sex couples who were married last year and then had their nuptials pulled out from under them five days later. Last year, the Australian Capital Territory passed a bill that legalized […]
Ingenious Stunt Tricks Real Pets With TV Pets
What’s more fun that a cat video, a dog video, or even a parakeet video? A video featuring all three, that’s what! Electronics brand LG created just that to tout the brand’s new 4K TV. The brand filmed clips featuring animals against various backgrounds that would match the backgrounds of the settings in which they’d later place the […]
Old Navy Celebrates 12 Days Of Christmas With #StealOrStay White Elephant Vine Game
This month, working with We Are Social and Niche Media, Old Navy launched a white elephant gift swap game called #StealOrStay. For 12 days, beginning December 8, the brand is posting the 12 gifts it will give away on Vine and Twitter. To enter a drawing to win a prize, a person must retweet or […]
Target Teams With Improv Everywhere For Elaborate Christmas Carol Stunt
The retailer orchestrates a feel-good stunt for a video distributed via email, social media and PR channels.
Lowe’s Adds Instagram Hyperlapse Videos to Award-Winning #LowesFixInSix Vine Series
Think you need fancy technology to do video marketing? The home improvement store and agency BBDO once again show that an iPhone will do just fine.
20th Century Fox Promotes ‘Taken 3’ With Clever Social Campaigns
While the holidays may conjure up images of Liam Neeson as the mild-mannered yet befuddled Daniel who is mourning the loss of his wife and struggling to bring up his stepson in Love Actually, Neeson is typically associated with an entirely different sort of persona. If you’ve seen him in Darkman, Batman Begins, Clash of the […]
Lexus Brings Branded Animated GIFs To Mobile Keyboards
Working with advertising agency Team One, Lexus has capitalized on the animated GIF craze and the ability of iPhone users to switch keyboards. The automaker has introduced a collection of holiday-themed animated GIFs, available through animated GIF keyboard app, PopKey. Some of the animated GIFs are Lexus branded. Other are not. All are witty and fun, including a winking […]
Conspiracy Theorist Claims Railroad Company Helps Santa Ship Toys
Is something secret powering Christmas Eve deliveries beyond flying reindeer and a sleigh?
Police Department Stunt Surprises Pulled-Over Drivers With Christmas Gifts
At a time when the police are getting plenty of criticism, one city's department aims to stand out by doing good deeds for random citizens.
#HaveYouCHECT Campaign Urges Parents to Use Smartphone Camera To Detect Childhood Cancer
Here's a twist on mobile marketing: a print ad campaign that can only be fully realized through the use of flash photography.
UK Post Office Uses Vine To Promote Holiday Specials
The London Post Office is getting festive this holiday season. Partnering with Mindshare UK and Vidsy, the Post Office is engaging in a bit of crowdsourcing and asking the Vidsy community to create “Pass the Parcel” Vines which will show parcels being passed from the left side of the screen to the right. Even Ariana Grande […]
Outdoor Company To Post User-Generated #ThankfulThisHoliday Photos On Billboards
Digital billboards operated by Lamar Advertising are getting sentimental this year, thanks to the company's social media effort.
Bravo ‘Vandalizes’ Cars To Spark Social Conversation About ‘Girlfriends’ Guide To Divorce’
To raise awareness of its first scripted show, Bravo drives around Manhattan showing off what can happen in a bad split.
AT&T Helps You Combine Emojis And Christmas Carols For Holiday Season Awesomeness
The telecom company and its agency are #winning with a catchy interactive experience.
KLM Eases Travelers’ Nightmares With #HappyToHelp Twitter Campaign
With Thanksgiving travel still fresh in everyone’s minds, this campaign from Dutch airline KLM will resonate thoroughly. During the week of October 13-17, the airline set up a command center at Amsterdam Airport Schiphol, where the brand’s #HappyToHelp team scoured social media for those experiencing travel woes — regardless of whether or not they were KLM customers. While […]
10-Year-Old “Karissa The Destroyer” Punks Gamers In Marketing Stunt
We’ve seen many a marketing stunt in our time and, done well, they never get old. After all, what’s more fun than getting a bunch of people to believe something that’s not actually true and then revealing it all? Especially when it involves a cute, ten-year-old girl who is a gaming prodigy. Or so everyone […]
Reynolds Wrap Teams With BatDad For Series Of Vine Videos
Consumer packaged goods brand Reynolds has teamed with Vine star BatDad, a dad whose obsession with Batman knows no bounds. BatDad has accumulated more than 2.8 million followers on Vine just by wearing a Batman mask to entertain his children. Working with Havas Worldwide Chicago, BatDad will create six Vine videos throughout the holiday season aimed at […]
UNICEF Launches #IMAGINE Campaign With Interactive App
UNICEF presented their new #IMAGINE initiative to the UN General Assembly this past Monday on the 25th anniversary of the Convention on the Rights of Children. The campaign aims to call attention to the plight of children around the world who lack basic human rights. The centerpiece of the campaign is a video created by Emmy award-winning director/producer, Michael […]
Burt’s Bees Enlists Singer-Songwriters To Create Branded Vines
Working with Raleigh-based Baldwin& and media agency AKQA, lip balm brand Burt’s Bees teamed with husband-and-wife recording artists Us the Duo to create a series of four lip balm-themed Vine videos to promote the brand to millennials. The Vines will be supported by paid Tweets, targeted by age, lip balm purchases, interests and TV viewing […]
Latin Singer Prince Royce & Verizon Wireless Create Live #LatinGrammy Music Track
The telecom player is sponsoring 48 hours of live music programming which will respond to user's tweets.
Chicago’s Spoof-Tastic “Luck Plan” Encourages Millennials To Get Health Coverage
This is awesome on so many levels. We all know selecting and using health insurance is a nightmare. Too much paperwork. Perpetually increasing costs. So-called easy sign-up sites that never work. Incomprehensible stipulations. Arcane coverage guidelines. Is it really any wonder why some people just decide to try their luck and go without insurance? Well, […]
Interactive Kate Spade Ad Features Brilliantly Bored Anna Kendrick
It’s the middle of November, and you know what that means: Thanksgiving is right around the corner. No way! What world do you live in? Here, mid-November means that marketers have unleashed their annual cavalcade of Christmas-themed commercials. Some of them are of the boring price-and-item variety. Some of them are Oscar-worthy masterpieces. And others still, […]
Volvo Creates Virtual Reality Tour Of XC90 SUV
Earlier this year at its I/O event, Google debuted what it accurately called Google Cardboard, a gimmicky cardboard design — along with an app — that would turn a smartphone into an Oculus Rift-style virtual reality mechanism. And its introduction was about all the play it got until Volvo, this week, decided to put it […]