MarTech Today: Google launches AdLingo, InMobi buys Sprint’s ad firm & Fullscreen offers a YouTube brand safety tool
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on October 18, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Google ushers in the Age of Conversational Ads with the launch of AdLingo
Oct 17, 2018 by Barry Levine
The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond to them. - InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm
Oct 17, 2018 by Barry Levine
The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and other telcos. - Fullscreen offers marketers another YouTube brand safety tool
Oct 17, 2018 by Barry Levine
With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world’s biggest video platform.
From Marketing Land:
- How will Google’s new Android app licensing rules in Europe impact Chrome and search?
Oct 17, 2018 by Greg Sterling
The company is unlikely to see any loss of mobile search share as a result of complying with Europe’s antitrust decision.
From Around The Web:
- The hidden costs of taking programmatic in-house, Digiday
- Three most common mistakes to avoid with digital transformation projects, Get Elastic
- 15 MarTech Pros Share Their Most Valuable Experiences and Insights, martechseries.com
- 4 Statistics That Will Help You Shape Your Marketing Technology Budget, www.business2community.com
- Jobiak Introduces New AI-based Recruitment Marketing Platform Designed for Google for Jobs | HR Technologist, www.hrtechnologist.com
- Tips for Evaluating, Setting Up and Supporting Your CDP, www.cmswire.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories