MarTech Today: Nielsen Catalina expands purchase-based TV ad targeting, an AR Halloween pre-show invades movie theaters & GDPR complaints stack up in the EU
Dig deeper into Connected TV and OTT Why we care about connected TV and OTT advertising Social media marketers need fresh tactics for posting on CTV apps IAB Tech Lab prepares digital media industry for ‘watershed moment’ TV advertising: 6 key trends to watch in 2024 Here’s our daily recap of what happened in marketing […]
Barry Levine on October 11, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Nielsen Catalina now targets ads using purchase data on Connected TV and OTT
Oct 10, 2018 by Barry Levine
Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and addressable TV. - An AR Halloween pre-show invades movie theaters
Oct 10, 2018 by Barry Levine
National Cinemedia started employing augmented reality in thousands of theaters last spring, and is now launching its first one for ghosts’ favorite holiday. - GDPR complaints stack up across the EU as regulators prepare to issue fines
Oct 10, 2018 by Robin Kurzer
Is it more bark than bite? What U.S. marketers can learn from how GDPR is unfolding abroad. - Choosing an enterprise call analytics platform
Oct 10, 2018 by Digital Marketing Depot
The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey. BIA/Kelsey predicts the number of mobile calls to businesses will reach 125 billion in 2018, and jump to 170 billion by 2020. Call analytics play a vital role in establishing the relationship between online […]
From Marketing Land:
- Why Google’s Home Hub could outsell Echo Show, other smart displays
Oct 10, 2018 by Greg Sterling
The new device is priced right and offers more capabilities out of the box.
From Around The Web:
- InsideView Integrates With Microsoft’s AI-based Relationship Assistant, www.globenewswire.com
- OK Google, What Does the Future of Marketing Look Like?, www.cmswire.com
- Sunset of the Google Ad Manager API v201711, www.googleblog.com
- 5 Tips for Deploying Open-Source Software, www.cmswire.com
- Can AI make marketing more human?, IT News, ET CIO, cio.economictimes.indiatimes.com
- Differentiating between CDP and DMP in the age of PII, www.martechadvisor.com
- How your martech stack fails to serve the customer | SmartBrief, www.smartbrief.com
- The 5 Biggest Martech Acquisitions of 2018, www.cmswire.com
- The House Of Data: How Can CDPs Help Email Marketers? 10/02/2018, www.mediapost.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.