MarTech » Digital Transformation » MarTech Today: Phrasee’s campaign against using fear in ads, YouTube cracks down on duplicate video & more

MarTech Today: Phrasee’s campaign against using fear in ads, YouTube cracks down on duplicate video & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns Oct 11, 2018 by Barry Levine The AI-powered marketing content firm says AI, hyper-personalization and big data give […]

Barry Levine on October 12, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns
Oct 11, 2018 by Barry Levine
The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that should be used more responsibly.

From Marketing Land:

YouTube cracks down on duplicate content videos
Oct 11, 2018 by Barry Schwartz
Did your YouTube channel get removed over duplicative content, here is why.

From Around The Web:

Digital Marketing Institute Fortifies U.S. Presence to Meet Surging Demand for Essential Skills Among Marketing Professionals, www.prnewswire.com
A Technology Company’s New Way To Gather Data For Wine Marketing, Forbes
7 Marketing Automation Strategies Worth the Investment, business.com
The ultimate video management platform (VMP) cheatsheet, Digiday

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About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.