MarTech Today: Gartner’s first Magic Quadrant on ad tech, a unified pledge from ad exchanges & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants
  Oct 19, 2018 by Barry Levine
  The report focuses on what it calls “foundational technology,” even as the ground keeps shifting.
• Ad exchanges to publishers, advertisers: Here’s how we’ll make programmatic safer
  Oct 19, 2018 by Robin Kurzer
  A unified pledge to abide by a set of principles to “wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply chain.”
• The MarTech Minute: New GDPR solutions from TrustArc, Big ID; Innovid/Jivox partnership; more
  Oct 19, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.

From Marketing Land:

• Facebook Attribution now available to all advertisers
  Oct 19, 2018 by Amy Gesenhues
  The attribution solution was in beta for more than a year.
• Survey: Social commerce held back by security, privacy concerns
  Oct 19, 2018 by Greg Sterling
  However social media influence on purchases via other channels is strong.

From Around The Web:

• The Hunt for False News, Facebook Newsroom
• Ad Tech Finally Gets Real-World Uses For Blockchain Through Lucidity, MadHive Deals, www.forbes.com
• Balancing CRM Tech With Human Engagement Remains A Challenge, Marketers Say | AList, www.alistdaily.com
• Martech Heroes: Scott Brinker on the endless possibility of martech | The Drum, www.thedrum.com
• The power and potential of emotional chatbots – Marketing Tech News, www.marketingtechnews.net
• Top 5 ways to maximize customer data security – TechRepublic, www.techrepublic.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.