MarTech Today: Gartner’s first Magic Quadrant on ad tech, a unified pledge from ad exchanges & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants Oct 19, 2018 by Barry Levine The report focuses on what it calls “foundational technology,” even as the ground keeps […]
Barry Levine on October 22, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants
Oct 19, 2018 by Barry Levine
The report focuses on what it calls “foundational technology,” even as the ground keeps shifting. - Ad exchanges to publishers, advertisers: Here’s how we’ll make programmatic safer
Oct 19, 2018 by Robin Kurzer
A unified pledge to abide by a set of principles to “wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply chain.” - The MarTech Minute: New GDPR solutions from TrustArc, Big ID; Innovid/Jivox partnership; more
Oct 19, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed.
From Marketing Land:
- Facebook Attribution now available to all advertisers
Oct 19, 2018 by Amy Gesenhues
The attribution solution was in beta for more than a year. - Survey: Social commerce held back by security, privacy concerns
Oct 19, 2018 by Greg Sterling
However social media influence on purchases via other channels is strong.
From Around The Web:
- The Hunt for False News, Facebook Newsroom
- Ad Tech Finally Gets Real-World Uses For Blockchain Through Lucidity, MadHive Deals, www.forbes.com
- Balancing CRM Tech With Human Engagement Remains A Challenge, Marketers Say | AList, www.alistdaily.com
- Martech Heroes: Scott Brinker on the endless possibility of martech | The Drum, www.thedrum.com
- The power and potential of emotional chatbots – Marketing Tech News, www.marketingtechnews.net
- Top 5 ways to maximize customer data security – TechRepublic, www.techrepublic.com
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