MarTech Today: CRMs in a CDP world, Amazon ad tools & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Is there a place for CRMs in a CDP world?
  Oct 26, 2018 by Barry Levine
  Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer relationship tools.
• The MarTech Minute: Ex-Twilio exec now Segment CFO, Updates to Oracle’s Bronto, more
  Oct 26, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• Snap Inc. Q3 revenue reached new heights, but users keep leaving
  Oct 26, 2018 by Amy Gesenhues
  The number of daily active users on the app dropped from 188 million in Q2 to 186 million in Q3.
• Amazon advertisers are in the market for campaign automation tools
  Oct 26, 2018 by Barry Levine
  Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve months.

From Marketing Land:

• Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
  Oct 26, 2018 by Amy Gesenhues
  Third Door Media’s “Making Room for Amazon” report highlights marketers’ plans for Amazon ad budgets, staff and technology.

From Around The Web:

• Taking Down Coordinated Inauthentic Behavior from Iran, Facebook Newsroom
• The Best Payment Processing for Your Online Store, The Blog Herald
• 5 Ways Integrating CRM with Marketing Automation Can Boost Sales – CXOtoday.com, www.cxotoday.com
• Don’t Let Your Marketing Tactics Stunt The Augmented Reality Market, www.forbes.com
• Elevate your marketing strategy with location data insights (VB Live) | VentureBeat, venturebeat.com
• How a Unified Customer Identity Supports Digital Experience, www.cmswire.com
• Smart technology like Amazon’s Alexa is collecting your health info for marketing – abcactionnews.com WFTS-TV, www.abcactionnews.com
• US-based marketing automation firm Bluecore buys retail tech startup Betaout | VCCircle, www.vccircle.com
• Why Machine Learning Isn’t the Answer to Ad Fraud (Yet), www.cmswire.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.