Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Digital Transformation » MarTech Today: CRMs in a CDP world, Amazon ad tools & more

MarTech Today: CRMs in a CDP world, Amazon ad tools & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Is there a place for CRMs in a CDP world? Oct 26, 2018 by Barry Levine Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms […]

Barry Levine on October 29, 2018 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • Is there a place for CRMs in a CDP world?
    Oct 26, 2018 by Barry Levine
    Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer relationship tools.
  • The MarTech Minute: Ex-Twilio exec now Segment CFO, Updates to Oracle’s Bronto, more
    Oct 26, 2018 by Robin Kurzer
    The martech week in review: News and announcements in marketing technology this week that you might have missed.
  • Snap Inc. Q3 revenue reached new heights, but users keep leaving
    Oct 26, 2018 by Amy Gesenhues
    The number of daily active users on the app dropped from 188 million in Q2 to 186 million in Q3.
  • Amazon advertisers are in the market for campaign automation tools
    Oct 26, 2018 by Barry Levine
    Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve months.

From Marketing Land:

  • Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
    Oct 26, 2018 by Amy Gesenhues
    Third Door Media’s “Making Room for Amazon” report highlights marketers’ plans for Amazon ad budgets, staff and technology.

From Around The Web:

  • Taking Down Coordinated Inauthentic Behavior from Iran, Facebook Newsroom
  • The Best Payment Processing for Your Online Store, The Blog Herald
  • 5 Ways Integrating CRM with Marketing Automation Can Boost Sales – CXOtoday.com, www.cxotoday.com
  • Don’t Let Your Marketing Tactics Stunt The Augmented Reality Market, www.forbes.com
  • Elevate your marketing strategy with location data insights (VB Live) | VentureBeat, venturebeat.com
  • How a Unified Customer Identity Supports Digital Experience, www.cmswire.com
  • Smart technology like Amazon’s Alexa is collecting your health info for marketing – abcactionnews.com WFTS-TV, www.abcactionnews.com
  • US-based marketing automation firm Bluecore buys retail tech startup Betaout | VCCircle, www.vccircle.com
  • Why Machine Learning Isn’t the Answer to Ad Fraud (Yet), www.cmswire.com

New on MarTech

    HubSpot customers paying 12% more than in 2021
    Closing your team’s technical gap without hiring
    Marketers want better features from their martech solutions
    AI and machine learning in marketing: Are you deploying the right models? 
    Google, NBCUniversal duking it out to be Netflix adtech provider

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Customer Relationship Management (CRM)Digital Transformation

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

Get a Jumpstart with Google Analytics 4!

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Digital Marketing Strategy Ebook

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.