Powered by services revenue, wearables and higher iPhone prices, Apple reports $53.3B
In its 'best June quarter ever,' hardware sales were mostly flat.
Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Rebranding your local business? Don’t start without reading these tips
Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success.
Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager
A select group of Snapchat's Discover partners have been given access to Snap Private Marketplace, a beta program for publishers to monetize content.
Martech + ad tech, part 3: Eliminating silos and connecting data with integrated CRM and DMP
What's the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it's fueling valuable customer insights.
Twitter shares how it ranks search results after being accused of shadow banning accounts
The company confirmed it does not shadow ban accounts. There had been a problem, but it was isolated to its auto-suggestion feature for search.
Facebook updates video ad metrics
Advertisers will soon be able to use Moat's measurement platform to verify Facebook's new Video Play metric.
MarTech Today: SMPTE’s new TAXI Complete, achieving breakthrough demand gen & Cedato’s ‘contextual lookalike targeting’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SMPTE’s new TAXI Complete could make multiscreen ads and content commonplace Jul 30, 2018 by Barry Levine The newly issued standards specify identifiers within the audio track of any video program […]
Report: Majority of companies fear 3rd-party vendors make them vulnerable to GDPR legal risks
Only 32 percent of companies say they are fully GDPR-compliant, according to the Demandbase/Demand Metric report.
Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
6 steps for achieving breakthrough demand gen: How better data supports more effective outcomes
Contributor John Steinert explains how to keep off the low-quality high-volume treadmill.
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech
The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype.
Why AI for PR may be different than AI for marketing
A PR exec sees an essential difference that will keep humans in the game.
5 ways to hack a higher marketing ROI
Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it.
Cedato unveils ‘contextual lookalike targeting’ for programmatic video
The company says it's the first to offer data-based contextual advertising for video that meets clients' KPIs
MarTech Today: OpenRTB 3.0, IAB Tech Lab’s blockchain primer and wiki & why AI for PR might be different than for marketing
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Specs for OpenRTB 3.0 & ads.cert, the ads.txt enhancement, open for comment Jul 27, 2018 by Robin Kurzer Marketers welcome the ads.txt enhancement, but list potential latency issues among concerns about ads.cert. […]
How to use SEO for big ROI during back-to-school and other sales events
Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events.
Twitter beats revenue expectations but tanks on flat user growth
Monthly users were flat but daily active user numbers were up 11 percent.
Specs for OpenRTB 3.0 & ads.cert open for comment
Marketers welcome the move, but list potential latency issues among concerns about ads.cert.
The MarTech Minute: Inscape partners with LiveRamp, Openrise expands its marketplace & a slew of exec moves
The martech week in review: News and announcements in marketing technology this week that you might have missed.