Analyst firm: Smart speaker market will reach 100M units by year-end
The US is the largest market, followed by China, which is still undeveloped.
More from MarTech: Page 5
Be careful what content you cut from your site
Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers.
SMX Advanced session recap: Mobile-first and AMP
Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to maximize the effectiveness of your AMP content.
MarTech Today: Digital body language, Facebook blocks wrong ads & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Get to know your virtual audience via their digital body language Jul 6, 2018 by Joe Hyland Contributor Joe Hyland explains how to read your prospects’ intentions online so you can offer […]
Get to know your virtual audience via their digital body language
Contributor Joe Hyland explains how to read your prospects' intentions online so you can offer them a solution that meets their needs.
If content is king, then context is queen
In this age of sound bites and clickbait headlines, contributor Matt Umbro contends it's more important than ever to dig deeper into what we're told.
Marketing Day: Facebook blocking the wrong ads, massive data breaches continue & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust
Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper precautions?
MarTech Today: Martech + ad tech, optimism about new data privacy laws & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Martech + ad tech, part 2: Connected data and people-based marketing Jul 5, 2018 by Jose Cebrian Contributor Jose Cebrian lays out a vision of true customer-focused marketing and advertising and […]
Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp
As personal data for ad targeting becomes increasingly burdened with consent and other conditions, time will tell if Interpublic has made a good deal.
Martech + ad tech, part 2: Connected data and people-based marketing
Contributor Jose Cebrian lays out a vision of true customer-focused marketing and advertising and explains how technology makes the effort possible.
Facebook’s automated systems to monitor political advertisers are blocking the wrong ads
Ads with words like 'Bush' and 'Clinton' are being taken down because they have been tagged as political ads from non-verified advertisers.
Marketing Day: Facebook deadlines, SMX Advanced recap, programmatic accounts & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Should marketers own programmatic accounts as they do with SEM & Social?
Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house.
Facebook reminds developers deadline for app reviews is less than a month away
App developers wanting to keep access to a number of APIs will need to submit their apps for review by August 1.
MarTech Today: Acxiom sells division to Interpublic, Purch’s 70 percent consent rates & Instagram tests open-ended questions
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp Jul 3, 2018 by Barry Levine As personal data for ad targeting becomes increasingly burdened with consent and other conditions, time will […]
SMX Advanced recap: Audience targeting in a privacy-centric world
Contributor Keri Morgret recaps a session covering new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing.
How to prioritize SEO tasks by impact
How do you know if the SEO and content changes you're making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives.
Facebook reminds developers deadline for app reviews is less than a month away
App developers wanting to keep access to a number of APIs will need to submit their apps for review by August 1.
Marketing Day: The Feds go after Facebook, Instagram Stories, GDPR & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Instagram signs on to the time well spent movement with new ‘You’re all caught up’ notifications
Starting today, the app will start displaying a message that lets users know when they have seen every post in their feed from the last 48 hours.
Instagram testing open-ended questions in Stories to make content more interactive
The Facebook-owned app confirmed it is testing a feature that would let users include open-ended questions within a Story.
Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe
The FBI, the SEC and the FTC have reportedly joined the Department of Justice in the investigation, which will include a deeper look at Zuckerberg's Congressional testimony.
Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting
Per this publishing/performance marketing platform, here’s how consent for data-based targeting and context for non-data targeting may thrive.
Tighter data rules affect some marketers more than others
Contributor David Dowhan believes this inequity may provide an opportunity for data providers and tool developers serving mid-market brands.
MarTech Today: Vistar’s new online storefront for DOOH deals, Facebook’s new review processes for apps & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Vistar launches online storefront for complete DOOH deals Jul 2, 2018 by Barry Levine Called Deals Discovery, it lets self-service ad buyers find, price and purchase outdoor signage entirely online. From […]
Marketing Day: Facebook alerts users, California privacy rules, AI report & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Crowdsourcing your inventory: Outsource product and empower customers
Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping customers engaged.
Facebook alerts 800K users that people they’d blocked may have been unblocked the 1st week of June
Facebook blames the unblocking glitch on a bug that lasted from May 29 to June 5. This is the second bug confirmed by Facebook in less than a month.
Vistar launches online storefront for complete DOOH deals
Called Deals Discovery, it lets self-service ad buyers find, price and purchase outdoor signage entirely online.
Apps must now pass review process before getting access to Facebook’s Marketing API
In its latest updates to the app developer platform, Facebook is instituting new review processes for certain APIs, shutting down others.
New Forrester report: ‘Speech analytics has found its voice with AI’
The firm’s first evaluative report on this space rates vendors who leverage AI to turn phone calls into action items, voice-of-customer results and marketing opportunities.
MarTech Today: The new California Privacy Act, AI-powered speech analytics tools & mid-course correction for location data
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: California lawmakers approve highly contested new data privacy rules, staving off a November ballot initaitve Jun 29, 2018 by Robin Kurzer The legislation echoes GDPR and affords consumers greater control of their […]