MRC's updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are "never appropriate" for their programmatic ads.
Though companies say they aren't keeping up with the speed of martech's evolution, they continue to add tools to their stacks at a healthy pace.
There are things we all "know" that aren't actually founded in reality. Contributor Len Shneyder busts commonly held beliefs about email regulations.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Report: Companies increase martech spend but struggle to keep up with the speed of its growth Jul 12, 2018 by Robin Kurzer Though companies say they aren’t keeping up with the […]
Google says there is significant risk from apps from third-party app stores.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Disney is the first advertiser to launch a campaign using the new ad unit.
Contributor Brian Handly shares research that reveals the surprising sophistication SMBs are employing in their advertising on Instagram.
As brands and agencies evolve their corporate structure to adapt to developments in martech, contributor Chuck Moran argues they must factor programmatic TV into their calculations.
The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers.
The effort, expected to launch by the end of this year, will track transactions on real-time programmatic platforms.
A US FTC investigation could also bring billions more in potential penalties.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech Jul 11, 2018 by Barry Levine The effort, expected to launch by the end of this year, will track […]
The company says most users will see a slight change in follower numbers, but users with a large number of followers may see a more significant drop.
If all of the developments regarding third-party data have you re-examining your options, check out Sonjoy Ganguly's advice on how to proceed.
Thinking about adding video advertising to your marketing mix? Contributor Joe Martinez shares the video marketing tips he picked up from the Online Video Ads session at SMX Advanced.
Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity to drive digital transformation and achieve results. At MarTech®, you’ll get 55+ sessions, presentations and keynotes featuring more than 30 experts, product demos from dozens of vendors, structured and unstructured networking and much more. Join us October 1-3 in […]
Facebook's Stories Highlights will display as a horizontal scroll bar on a user's profile.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A kind of 'Facebook Custom Audiences for the real world,' the approach uses plat lines and GPS data for greater precision.
Your content may be terrific, but if you lack a smart outreach plan, you're going to fall short, says contributor Jeremy Knauff. Here are several tactics and email templates you can use to execute a thoughtful link-building outreach campaign.
Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners improve their understanding and knowledge of SEO.
This year's Prime Day starts 12:00 p.m. PT next Monday and will last six hours longer than last year.
The research firm has picked up customer feedback firm FeedbackNow and AI-driven analytics company GlimpzIt.
Google announces machine learning-loaded initiatives at its annual advertiser event.
A US FTC investigation could bring billions more in potential penalties.
The company says the technology changes the dynamic of the sales conversation by going 'beyond the Powerpoint.'
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it Jul 10, 2018 by Barry Levine The research firm has picked up customer feedback firm FeedbackNow and AI-driven […]
In June, Instagram began letting a select number of advertisers include the Shopping Bag icon ecommerce feature in their Stories on the app.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook has been testing AR ads with a select number of brands and says it is expanding the ad product to more advertisers later this summer.
Contributor Ryan Phelan explains how painting a picture of your customer over time -- using email engagement data -- can yield significant results.
So say two design experts in the emerging field of VUI design and development.
A majority of consumers surveyed also say that the US government should get involved by mandating stricter privacy and security standards.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Voice user interfaces will work together with graphical user interfaces Jul 9, 2018 by Barry Levine So say two design experts in the emerging field of VUI design and development. From […]
Around the world, marketing professionals working with brands large and small are facing a problem. It’s never been easy to measure marketing impact and quickly find ways to drive a higher ROI, and what makes the situation worse is that many of the tools upon which we rely were developed when we were primarily marketing […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Reddit's latest ad feature includes 13 different call-to-action options.
Reports speculate that Google will be forced to decouple Google Play access from app pre-install rules, clearing the way for new "default" apps.
Contributor Joe Martinez overcomes a momentary feeling of greed to give up great insights and audience targeting tips using Quora Ads.