Here’s how to use custom intent audiences in your GDN campaigns
Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability.
Marketing Day: Google Marketing Platform, YouTube pre-roll, MediaMath & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The Rise of Voice — What the increase in voice assistants and AI means for business
AI-enabled voice recognition is becoming a normal part of how we interact with technology. What humans say is becoming valuable data that businesses can use to sell products and create personalized consumer experiences. It’s critical to think broadly about how voice will impact the entire customer experience, from discovery through to purchase. In this report […]
The MarTech Minute: Infutor unveils new digital ID product, NetBase releases new analytics solution & a slew of executive moves
The martech week in review: News and announcements in marketing technology this week that you might have missed
Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video.
If you use mobile location data, it’s time for a mid-course correction
Contributor Gladys Kong argues that the massive influx of mobile data and changing user patterns demand that location data companies step back and assess whether their models continue to be valid.
Twitter undergoes reorg, makes former Periscope co-founder head of products
Kayvon Beykpour, the co-founder of Twitter's Periscope video app, will head up the company's product team.
Is third-party data targeting more effective than contextual targeting?
A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it.
Getting it done: how to overcome common link building blockers
Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to identify and work around common link-building blockers.
Why MediaMath ‘unjoined’ the Ad ID Consortium
And instead joined the IAB Tech Lab’s DigiTrust, now allied with the Consortium.
How social networks usurp Google’s local search dominance
Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a significant share of local search away from Google.
How to take advantage of strategic PPC audience targeting
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively.
How to create an ROI-based management approach for paid search success
Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account.
Now that GDPR is here, what do US companies do if they have a breach?
Though enforcement is unclear and state laws vary wildly, companies in the US should report GDPR breaches to their local DPA with 72 hours. Probably.
California lawmakers approve highly contested new data privacy rules, staving off a November ballot initiative
The legislation echoes GDPR and affords consumers greater control of their personal data.
MarTech Today: Data targeting vs. contextual targeting, why MediaMath ‘unjoined’ the Ad ID Consortium & what to do if you have a post-GDPR data breach
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Is third-party data targeting more effective than contextual targeting? Jun 28, 2018 by Barry Levine A new report from performance marketing agency Roast and ad platform Teads tested whether the costs […]
Google announces Google Marketing Platform Partners program
The program includes more than 500 companies certified to provide resources or training on using Google Marketing Platform products
Marketing Day: MarTech agenda released, Instagram launches Topic Channels & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
It’s time for the brand promise to evolve. Again.
Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative.
Facebook starts showing all ads a Page is running
Facebook Pages now include an "Info & Ads" section listing all ads a Page has run across Facebook, Instagram, Messenger and Facebook's partner networks.