After data leak, 3 of 4 US carriers vow to stop selling user location to third parties
The widespread use of location in the third party data ecosystem is almost completely opaque to consumers.
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Survey: 58% will share personal data under the right circumstances
Those circumstances mostly involve first parties and require trust and a clear value exchange.
MarTech Today: Viant’s updated ACR, Facebooks opens up Watch & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Viant’s updated ACR knows what you’re watching on TV — and can immediately re-target your mobile devices with the same ad Jun 19, 2018 by Barry Levine The people-based ad tech […]
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But setting your marketing team up for success is tougher than ever. One reason is that, […]
Should you keep your best content on your site or send it away?
Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it away.
Marketing Day: Facebook opens Watch, Unilever says no to paid followers & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Sneak peek: MarTech agenda highlights just for you
Grab your hard hats — You’re entering a construction zone. Scott Brinker, the architect of MarTech®, is hard at work building out a new agenda for our next event happening October 1-3 in Boston. The blueprints are drawn, materials delivered and foundation poured. We can’t cut the ribbon quite yet, but we can share some […]
Facebook opens up Watch to creators & adds video features to take on YouTube
Aiming to design a more YouTube-like landscape for creators, Facebook is broadening its video options and opening the door to Watch.
B2B marketers must prove contribution to revenue
Marketing priorities have changed. Today’s B2B marketers must focus on KPIs, says contributor Patricia Hursh. Here are tips and tactics to show how marketing programs contribute positively to the bottom line.
Media Trust warns of malware in HTML5 ads
It’s now booming, says this monitoring service of ads and other third-party code, and marketers need to get in control of their ads.
Evrythng launches a blockchain-utilizing orchestration hub for consumer products
The hub is designed to support tracking of product origins, unique product identities and user rewards.
SMX Advanced 2018 Session Recap: Storytelling with Social Ads that Sell
Contributor Joe Martinez recaps a session of rock-star paid social media marketers sharing how you can use social media to engage, entertain and motivate readers through the sales funnel.
MarTech Today: Evrythng’s blockchain-utilizing orchestration hub, malware in HTML 5 ads & Martech + Ad tech
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Evrythng launches a blockchain-utilizing orchestration hub for consumer products Jun 18, 2018 by Barry Levine The hub is designed to support tracking of product origins, unique product identities and user rewards. […]
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at the overall stats for a long enough period in your Google Analytics to see if the traffic spike really looks out of place or if it […]
Unilever stops working with digital media influencers who buy followers
The call echoes the CPG giant's similar demand for more transparency in programmatic advertising earlier this year.
Marketing Day: Facebook to limit weapon accessory ads, CMP’s and more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Landscape: What is a consent management platform (CMP)?
The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for the two biggest ad-related consent mechanisms -- IAB’s and Google’s.
Facebook to limit weapon accessory ad targeting to users 18 & over
Starting June 21, advertisers promoting weapon accessories will have to restrict ad audiences to users 18 years and older.
How researching B2B influencers can deliver actionable intelligence
Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign.
Martech + Ad tech, Part 1: The tools to transform insight into action
Navigating the convergence of martech and ad tech isn't for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising.
Is your customer the unifying thread? How to do martech right
How you approach martech is highly dependent on the thread that's unifying all of your decision-making. Contributor Debbie Qaqish explains how this affects your chances of success.
Google announces new features for retail advertisers at SMX Advanced
A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements.
MarTech Today: Consent management platforms, IAB updates VAST & unifying martech through customers
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: MarTech Landscape: What is a consent management platform (CMP)? Jun 15, 2018 by Barry Levine The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for […]
The MarTech Minute: IAB Tech Lab updates VAST, 4C adds ex-Verizon exec to its board & a slew of new hires
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Google updates Ad Settings, Facebook PR head leaves & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The five facets of media
A lot has changed in the media world in recent years, but contributor Peter Minnium explains how some aspects of the media experience remain fundamental.
Facebook’s head of communications & public policy is leaving the company
Elliot Schrage, who has led communications around Facebook's response to the Cambridge Analytica scandal, has been with the company for 10 years.
NYIAX partners for the first outside instance of its patent-pending asset exchange
The patent, filed by the blockchain-based ad exchange and Nasdaq, covers the techniques employed by a soon-to-launch, asset-trading community of creators, audience and brands.
LiveRamp brings its search targeting to Bing Ads
A year after offering its people-based search targeting through Google, the identity resolution provider is now providing a similar service for the Bing search engine.
Supercharging your SEO with AI: Insights, automation and personalization
The tech giants are fully committed to 'AI-first,' and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of.
How to determine if you’ve been hit by negative SEO
Knowing you've been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you've been targeted.
How does Yelp’s review solicitation penalty work?
Contributor Joy Hawkins provides an overview of how Yelp's review solicitation penalty works and explains why you should not ask for reviews.
Building links in boring industries
Fresh out of ideas on how to build links to a dull site? Contributor Jeremy Knauff walks us through his process for creating a successful link-building campaign for even the dullest of sites.
This week in GDPR: OneTrust reports high usage of its DSAR tool, Altify updates its platform & more
A weekly wrap-up of how companies are adapting to the new General Data Protection Regulation
MarTech Today: NYIAX partners with content exchange, LiveRamp brings its search targeting to Bing Ads & the exaggerated death of radio
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: NYIAX partners for the first outside instance of its patent-pending asset exchange Jun 14, 2018 by Barry Levine The patent, filed by the blockchain-based ad exchange and Nasdaq, covers the techniques […]
Report: 52% of millennials want retailers to mirror their values
Survey from Euclid shows components that fuel favorable brand perception.
Pinterest Marketing Partner program adds creative segment with 7 ad platforms
Pinterest advertisers will now be able to use Vidmob, Popular Pays, Social Native, Vidsy, Shutterstock Custom, QuickFrame and The Online Studio.
Marketing Day: Snapchat’s new platform, Microsoft helps retailers & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Reducing the time it takes to write meta descriptions for large websites
The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions.
Finally! The 800 million ways Facebook gets serious about local business
Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products.